Alberto Ortiz

Devoted father and husband from Puerto Rico. He is the proud father of his 21-year-old son, Andres, as well as two bonus daughters, Genevieve (12) and Ivy (10). Alberto is happily married to his wife, Pamela Ortiz. In addition to his family life, Alberto is a driven professional who has worked in various fields throughout his career. Degree in Psychology and leads the ATAX Franchise as the CEO & President and is also an Area Developer with Zoomin Groomin in Colorado.
When Alberto is not working, he enjoys spending time with his girls, going to the movie theater & playing tennis & golf.

Previous Experience:
Worked @ H&R Block in multiple roles: VP of Latino Operations overseeing 2,700 offices, Regional Director FL & PR, District Manager Orlando FL

Current Responsibilities:
Helping lead our ATAX Vision to be the largest Tax Franchise in the US by 2032. Lead our growth initiatives:
1. Happy, Successful Franchisees
2. Creating Fanatical Fans
3. Open Locations
ATAX’s mission statement: Having Fun, Improving Lives!