Hiding in Plain View with Marcel Clarke

WEBVTT

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To entrepreneurs over time, but they were gatekeeping.

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They went and tell me certain things and I had to go out, figure it out on my own, and unnecessary trips and failure.

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And a lot of that's avoidable now.

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It's just avoidable.

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You can get anything you want.

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So we, it's been an entire shift, right?

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We've gone from generations that didn't have access to any information and that's how the wealthy were able to be wealthy because they only had the knowledge now to.

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Oversaturated with information and now you're responsible for making sure that the, the information that you receive is credible.

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Welcome to the Wayfinder Show with Louis Hernandez, where guests discussed the why and how of making changes that led them down a more authentic path or allowed them to level up in some areas of their life.

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Our goal is to dig deep and provide not only knowledge, but actionable advice to help you get from where you are to where you want to be.

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Come join us and find a way to your dream life.

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Welcome back to the Wayfinder Show.

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I'm your host, Louis Hernandez.

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And today's guest is Marcel Clark, a serial entrepreneur, real estate developer and investor, and a community advocate.

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With an extraordinary story from the streets of Hyattsville, Maryland to earning advanced degrees and building a diverse investment portfolio, Marcel has turned grit into greatness.

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He's on a mission to uplift and educate the next generation.

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And his upcoming book titled Hitting, hiding in Plain View, tells the raw and inspiring story behind it all.

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Marcel, welcome to the Wayfinder Show.

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Hey Louis, thanks for having me, man.

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I appreciate the love.

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Yeah.

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Appreciate having you here.

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So tell us what it means to be an honor student of the streets.

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Yeah.

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When I was younger in my high school days, my mom was pretty, she was pretty, she's a great parent, but she was everything the opposite of the helicopter parent.

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So she really gave me an opportunity to get out there and learn life of my own and.

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Given, the kind of friends I had around me at the time, we just really did a lot out there on those streets.

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And they can definitely be educational'cause you have to have wit, you have to have charisma, you have to really be able to navigate a lot of different personalities, environments.

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And I think that definitely is a skillset that I've been able to transfer to the real world.

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So it's been incredibly helpful, all the way through.

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But definitely a student of the streets.

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So you combine that with a true academic background as well, right?

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Yeah.

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Graduated with my master's degree back in 1999 now.

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Okay.

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And as we call it, it's organizational communications.

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So organizational communications, it's pretty much a form of a master's in business administration.

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So if there's a really unique breakdown on how organizations work and how departments.

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Correlate together and how you can use technology to take advantage of that.

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Undergrad was in a, was in marketing, so there you go.

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So yes, definitely the combination of my education and what I learned being out there amongst the people.

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It definitely has paid dividends at this point.

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Yeah, so was there, I grew up on the streets too and I know like for a lot of us who, who have backgrounds, there's oftentimes, there's like a moment that like something clicks, right?

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We know what we should be doing.

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We probably know we shouldn't be out there, as knuckleheads on the streets and what have you.

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But something there's always like one moment, it seems like for a lot of us that just it hits like, okay, I get it now this needs to stop.

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Do you have one of those.

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Yeah, it was definitely when my daughter was born because when my daughter was born and I wasn't even there to see her, see my child's mother give birth.

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'cause I'm sitting there in jail on some really dumb nonsense.

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But I'm sitting there in jail and I'm like, yeah, this isn't how it works.

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I'm like, you can't be missing the birth of your kid, right.

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Messing around here on the street.

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So that was one of the pivotal moments in my life.

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And I think that.

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Also like a couple maybe like when she was a little bit younger, I found myself in another situation, and once again, her mom came to visit me in jail.

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And my daughter was trying to get to me through the plexiglass and I was like, yeah, this isn't.

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This isn't how it goes.

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I was just like, those two moments involving my little girl made me understand that, life is a lot more than just what I was bringing to the table at the time.

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I was actually responsible for another human being and that kind of changed my whole mindset.

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I.

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Yeah.

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Yeah.

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Having responsibilities of another life is, will really wake you up a bit.

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So it's a big deal.

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It is.

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So another question along those lines, I'm wondering, did for a lot of us, I also think like when you were little, did you envision yourself like being on the streets?

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Going to college and having the right career path.

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That's probably, that's the intro of my book, right?

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When I was, okay.

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When I was small, it was interesting because I found myself in a few environments where, drug dealers looked like they were the most important thing, known to man.

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They had the nicest cars, they had the nicest clothes, they had the nicest jewelry.

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So when I was young, I was like, Hey, that's that, that, that looks like a really good lifestyle right there.

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A part of me always really wanted to figure out, how did they do that?

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So it was definitely in me and my dad didn't help the situation'cause he used to love smoking marijuana when I was a kid when he would go out to the strips to find, buy him some weed.

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I'd be right there in the passenger seat.

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So I'm like, all so when I recalled all of those things when I was writing a book, I was like, wow, that was an interesting combination.

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But yeah.

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Yeah, definitely just being exposed to that environment.

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From a lot of different angles.

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I did I definitely admired drug dealers.

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Yeah.

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Yeah.

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I think that's interesting and I think it's very hard for people to understand that, right?

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You can you grow you like I.

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When you, we all wanna grow up and be successful, right?

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I think it doesn't matter what your background is you expect and want success, but what that success looks like is defined by your environment.

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Exactly.

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So when you see your environment, the most successful people you know, are drug dealers.

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They look good.

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They have all the nice cars.

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They got the nice, the women all wanna be with them, everything, right?

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Like you.

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What else would you, could you possibly envision?

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I think.

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It is hard to get out of that even, I don't know if you went through this even in college, like thinking like, what am I doing here?

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This isn't a path to success.

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What I'm gonna go get a job for, at that time, 20, 25 years, a thousand a year when, I can be doing so much more on the streets and, yeah.

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It was interesting because for me, I definitely I was taking like, I had a dual pass.

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Going on in my life at one point, I was actually out there on the streets doing the wrong thing, but I was also in college.

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Yeah.

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So I was, I was selling drugs by the day and at nighttime I'm a student.

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And I think, with me, my mom, who was a educator herself.

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From her standpoint with all her sisters all carrying master's degrees and advanced degrees, as a small child, I was, it was already instilled in me that I was gonna get an education.

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Like it just wasn't negotiable.

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Okay.

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And like I said, I had my dad on the other side, there was an entrepreneur too, doing his own thing, but also he had a wow side to him.

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He was just like that guy that basically took over a room.

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Everybody wanted to be like him.

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So when I'm seeing both of these things as I'm growing up.

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And I think that's exactly why my life has played out the way it is, played out.

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Because again, even when I was doing, a lot of wrong things, I was still like plotting the path to, to lead that environment.

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I wasn't, I think a lot, I think what happens to a lot of people that are in high risk communities is that, they basically are there, and like you said, they want to emulate what they see and they, they just look at that path as being the only path that they have.

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Yeah.

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And for me it wasn't like that.

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I really, during my journey, I could see other people doing successful things outside of just selling drugs.

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So to me it made me feel like, okay, you can have a game plan that's going to have a extra strategy, so for me, at a certain time I was like, I'm gonna execute my exit strategy.

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But it's, the chapters before that though really challenging.

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Yeah.

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So how about your, along the way, like how did all of that help shape your entrepreneurial mindset?

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Because you ultimately just became a serial entrepreneur, right?

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You didn't take a the corporate path unless you Yeah.

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Yeah.

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When I was again, watching my dad when I was a kid, my dad used to own a lot of corner stores in Philadelphia.

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So corner stores are more like seven elevens, except they all, they actually have grills in there too, to make cheese steaks and hot foods.

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And then they have a little arcade games in there.

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So when my dad, he owned like five of those when I was a kid.

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And I would actually, my mom and my dad were in and out relationship wise, so a lot of times she would.

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Send me up to Philly to stay with him or for a moment, she tried to move there.

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But my point there is like, during my summers, I would definitely spend my entire summer in Philadelphia with him and watching him do his thing.

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Like he would take me to the warehouses where they had wholesale items and I would actually shop with him and watching by these big packets of candy and Malin later and just all kinds of different things that I will watch him then.

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Resale at a higher number.

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That was implemented.

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That was like in me at a really early age watching him do that.

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Entrepreneurship is something, it's just like you just talked about when we were saying that, when you're on the streets, you wanna emulate what it's the same thing with parenting too.

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Watching my dad do what he was doing.

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I was okay, like his, the respect that he received in the community, all of the connections, I saw him growing our lifestyle.

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We used to live in a brownstone.

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We had a personal chef in there, cleaners coming through all the time.

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We were living like topnotch life at that moment.

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So watching him live that way and watching what it produced, it was in me to take my own path at some point.

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But the, my dad's story is, he he didn't he only had a sixth grade education, so everything he was doing was straight from just instinct and eventually all of that fell apart.

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So when he lost his businesses, I think my mom and all of us, when we had to go through all of that, my mom was really like even pressing the pedal even harder on me to get my education.

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'cause she really felt like that's why he failed.

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So she just even made him, she was just making sure at that point that I was gonna definitely get my education and, that's kind.

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Started it though because, at the, at, that second chapter of my life, I definitely found myself looking at, different things that I wanted to invest in.

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And, I bought my first franchise when we, when I first got married back in like 2005.

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And that franchise is sparked something in me because once I had a chance to actually buy a franchise and look at how the systems actually worked, it just basically I felt like I was home like.

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If I back up a little bit, I was doing, I had found myself in a nine to five world when I graduated.

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And I just remember that I was really moving up the ladder and it was all working out for me.

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But I remember one time I was out on the golf course with one of our directors.

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I, em, and he was, we were playing golf and I was looking out, I was looking out past the golf course and looking at the beautiful scenery.

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And I was like, I said to myself.

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Yeah, this can't be it, hey.

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Here I am at the top of the food chain.

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I'm probably making about$80,000 back then.

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I'm feeling like I'm only in my early, late twenties and here I am still feeling like I'm not satisfied.

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So I knew somewhere in me I like, I just wanted to do my own thing.

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I didn't wanna work for anybody.

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I wanted.

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I didn't feel like that was gonna be fulfilling enough.

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I felt like I wanted to create my own company, my own brands, my own.

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And the moment I bought that franchise and it was starting to become successful, I knew I was in the right place.

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Okay.

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It just clicked.

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It's like what you asked me earlier.

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Have you ever had that moment where it clicked?

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It just clicked the moment I like about a year two when I owned that franchise and I think I ran it up to 750,000 in revenues.

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I was like, yeah, we are on our way.

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But I knew I would never turn back after that.

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What was the franchise?

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The Maid's Home Services.

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It was a beautiful residential cleaning service.

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High end though.

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They only focused on real, like you had that six figures.

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Their marketing plan was this incredibly like direct, but they were really looking for high-end consumers and that's all we targeted.

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And that's, I think that's one thing that kind of, now I don't think I know it rubbed off on me, which is, what they showed me is you get what you pay for in this world, right?

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So with them they're, they like, they go for a high target.

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Client, but they also give you a really highend service, right?

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So everything beautiful cars, four person team pulls up, they have great uniforms on, they're trained well, they had the best equipment.

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So they're gonna, they're gonna charge you more, but they're giving you a higher level of service.

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I took that, and I applied that to everything that I do.

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If it's not high end, I, I'm just not involved with it because like even when.

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My commercial cleaning company that I own now, we just don't do the bottom feeding, bidding and low bid.

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Like all of that is just too much because it just doesn't end well.

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You might grab a contract because you were the lowest bidder, but now you're not really making any money.

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You can't provide the right service'cause you can't pay your people the right amount of money.

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And it's a disaster because then you're gonna have a customer that's gonna be pissed at you because they're gonna be like, Hey, I'm paying you but I'm getting bad qua, I'm getting bad service.

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They're getting bad service because they're not paying you enough.

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I just stay away from things like that.

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Yes, sometimes, we're gonna be the highest there, but I'm also guaranteeing my clients that we're gonna have a higher level of service.

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So that's just the way it works in business.

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And I like that.

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I like being held to a higher standard than everything that I do.

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Yeah.

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I love that.

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Yeah.

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I, it sounds like that's really where you learned about the difference between price and value.

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Warren Buffet always says price is what, I'm forgetting it now, but price is what you pay and value is what you get.

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And you you gave a high value in it.

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And for that you should be paying for it.

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You don't, and that's it.

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And there's no excuses.

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Like my, if my clients call me and it's an issue, it's resolved.

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Yeah.

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Like it's no.

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We don't make excuses.

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It's okay, how do we fix this?

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It's, this, you're just on a whole nother level of service.

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But it's worth it though because I think people, especially in this environment, they just love it.

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They just want you to be straight with them.

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Don't give them a whole lot of reasons why this happened and that happened.

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Just explain that Yes, it's on us and we're gonna be out there to resolve it today.

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Yeah.

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Period.

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That's it.

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And they love me for that because they know, I mean it like, anytime we messed up, I'm like, that's unacceptable.

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Yeah.

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And I'm talking about some of my own people, if they, if I hear about something that is below our standard, I'm like, that's unacceptable.

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We're gonna fix it.

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Yeah.

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I just don't do the whole excuses thing.

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And this is why people don't want to hear that anymore.

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The world is moving too fast and if they don't feel like they can trust you, they're gonna move on.

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Yeah, that's great.

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So you started with this cleaning service.

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It sounds like you still have one, but now you're doing the commercial cleaning work, right?

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So what has been the rest of the, your evolution in entrepreneurial?

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Because you've done quite a bit.

00:15:27.961 --> 00:15:32.942
I've seen you've done some real estate, some crypto, some stock investing, equity investing.

00:15:33.392 --> 00:15:33.902
What else?

00:15:33.951 --> 00:15:35.782
How did that all Yeah, so progress?

00:15:36.871 --> 00:15:40.802
A lot of times when I'm doing investments, first of all, I do things that, I really like.

00:15:41.206 --> 00:15:44.116
I don't get involved with projects or things that I'm not interested in.

00:15:44.126 --> 00:15:47.466
I don't experiment when I see something and I like it, I do it.

00:15:47.466 --> 00:15:49.267
So usually everything I do is from the heart.

00:15:49.657 --> 00:15:58.692
Like you said, I morphed the, once I owned the franchise, it was okay, but after five years and I had dominated that space, I was like, I'm paying them.

00:15:58.692 --> 00:15:59.322
That's the thing, Peter.

00:16:00.552 --> 00:16:04.542
You don't understand behind the scenes, franchisees make a lot of money off their franchise fees.

00:16:04.902 --> 00:16:12.052
So I just arrived at a point where I was like, they're not really teaching me anything anymore and I'm paying them as much as I'm paying myself.

00:16:12.261 --> 00:16:17.392
So I negotiated a deal to exit that actual organization, to sell it for a nice profit.

00:16:17.721 --> 00:16:21.537
But also they gave me a waiver to create my own commercial cleaning company because.

00:16:22.086 --> 00:16:28.567
Residential cleaning company, they only focused on single family homes, town homes, apartments, anything That's residential.

00:16:28.567 --> 00:16:30.152
Commercial cleaning is totally different.

00:16:30.152 --> 00:16:39.371
It's a, it's, they're like cousins, but commercial cleaning is really more focusing on medical facilities, religious institutions law offices, things like that.

00:16:39.371 --> 00:16:42.162
So when they gave me that waiver and I was able to do that.

00:16:42.866 --> 00:16:51.897
Colonial commercial cleaning was born and because I had some, I had contacts already, it was easier for me to establish and grow that business.

00:16:51.897 --> 00:16:54.917
And it's a really big brand now, and it's it's one of my favorite companies.

00:16:55.096 --> 00:17:04.366
But be before that, when I was in college, I actually used to, like, when I was going through school and I couldn't afford the townhouse I was in, I was renting rooms out of it.

00:17:04.416 --> 00:17:08.301
And I noticed really quickly that, the other kids were pretty much paying the mortgage.

00:17:08.676 --> 00:17:10.656
So I was like, oh, this is an easy concept.

00:17:10.866 --> 00:17:19.207
So I started slowly like buying rentals and I had a decent portfolio maybe back in 20, 20, 20 10.

00:17:19.686 --> 00:17:24.217
But I felt rentals are cool and I started rehabbing.

00:17:24.457 --> 00:17:28.356
I had a neighbor that was a really good general contractor, Gary Nelson.

00:17:28.971 --> 00:17:31.162
Gary Nelson since he lived right next door.

00:17:31.162 --> 00:17:33.362
I was Gary, what do you think about rehabbing?

00:17:33.362 --> 00:17:36.301
Because right at the moment, rehabbing was all over tv.

00:17:36.301 --> 00:17:37.846
You had television shows about it.

00:17:37.876 --> 00:17:39.582
So I was like, yeah, that looks pretty interesting.

00:17:39.862 --> 00:17:41.692
He was a part of my organization.

00:17:41.692 --> 00:17:44.632
We did a lot of rehabs, probably like 25, 50 rehabs.

00:17:45.261 --> 00:17:45.622
And.

00:17:46.281 --> 00:17:47.632
I just got bored with that though.

00:17:47.662 --> 00:17:53.932
'cause I was like it's an incredibly challenging business because at the end of the day, everybody gets paid before you.

00:17:53.932 --> 00:17:56.269
So all the contractors get paid'cause you're rehabbing it.

00:17:56.420 --> 00:18:02.240
The realtor got paid'cause he sold it to you, the realtor gets paid again because they're gonna sell the building or the house.

00:18:02.319 --> 00:18:03.130
I was like, no.

00:18:04.390 --> 00:18:04.539
Yeah.

00:18:04.539 --> 00:18:07.119
And then if we did make a margin, it'd be.

00:18:07.535 --> 00:18:12.875
Sometimes we might make 20, 25,000 off a job, but there was so much work involved.

00:18:12.875 --> 00:18:14.404
I was like, this is just hard money.

00:18:14.615 --> 00:18:14.765
Yeah.

00:18:14.765 --> 00:18:23.734
So what I eventually ended up doing was deciding that I wanted to,'cause I was partnered at the time with a friend, so I told him he could take that part of the business and he could keep on doing it.

00:18:23.944 --> 00:18:27.184
I wanted more, more or less focused on real estate development.

00:18:27.505 --> 00:18:35.105
So my thought was, buying a piece of land and building a structure on that land was a lot more attractive, and that's where we are.

00:18:35.105 --> 00:18:40.144
So I created a wing of that company and it's called Vanna Black va.

00:18:40.295 --> 00:18:42.815
And all we do is focus on real estate development.

00:18:42.815 --> 00:18:45.964
We're working on a nice project in Washington DC right now.

00:18:46.144 --> 00:18:51.479
I like that part of the business a little bit more because I think there are much higher end margins there.

00:18:51.659 --> 00:18:55.419
It's a facility that, that company's going to, we're gonna hold it for a while.

00:18:55.659 --> 00:19:03.388
I think if I was telling anybody out there about rehabbing, I think the best thing to do if you ever do get into that space, is don't buy in flipping and sell it.

00:19:03.388 --> 00:19:05.163
You should hold a lot of times.

00:19:05.163 --> 00:19:11.723
'cause what happens now is a lot of times, my companies that are on record owning the property, Zillow will send you updates on what the.

00:19:13.509 --> 00:19:14.769
Property value is.

00:19:15.788 --> 00:19:21.169
So I get a lot of hits from houses that we used to own and they've gone up exponentially.

00:19:21.259 --> 00:19:22.804
Yeah, they've gone up way more than.

00:19:23.344 --> 00:19:24.213
When we flipped it, right?

00:19:24.673 --> 00:19:27.584
So I'm just sitting there saying, if we had just held this house Yeah.

00:19:27.584 --> 00:19:30.403
I would've made five times more than I made when I sold it.

00:19:30.403 --> 00:19:30.463
Yeah.

00:19:30.584 --> 00:19:36.644
So that's exactly why I transitioned from that to real estate development because everything that we build, we hold now.

00:19:36.894 --> 00:19:39.294
'Cause that's really one of the, one of the pillars of wealth, right?

00:19:39.294 --> 00:19:44.544
You definitely want to get into real estate or whatever you have, you wanna hold it because it's a two part win.

00:19:44.763 --> 00:19:49.983
When you have, if you're leasing it out and you have tenants in there, first of all, they're paying your mortgage.

00:19:49.983 --> 00:19:50.794
So that's one.

00:19:51.034 --> 00:19:54.064
And then two, that property is appreciating.

00:19:54.124 --> 00:19:57.094
So the longer you have it, the more it's worth.

00:19:57.213 --> 00:20:01.023
So you now have somebody paying down your mortgage, but you also have something that's appreciating.

00:20:02.253 --> 00:20:08.913
So 10, 10 years from now, you could be looking at a astronomical game because you haven't really, you, your name is on it.

00:20:08.913 --> 00:20:13.864
Yes, you're going to, you're going to be on the hook for it, but at the end of the day, it's an appreciating asset.

00:20:13.864 --> 00:20:17.344
Real estate development definitely is one of my like favorite loves right now.

00:20:17.534 --> 00:20:27.314
But then again when I started the franchise, when I bought that franchise back in, in oh five or whatever I did, I had some unfinished business there because.

00:20:27.808 --> 00:20:38.058
Even though I sold it, I didn't really, I only, the only part about that transaction that bothered me was I really didn't get to scale the business to the size that I wanted to.

00:20:38.419 --> 00:20:41.689
So recently, Marco's Pizza came out, came around.

00:20:41.769 --> 00:20:42.159
They found me.

00:20:42.159 --> 00:20:46.888
Marco's is a really dominant franchise that's growing on the east coast here.

00:20:47.338 --> 00:20:52.868
They, we ran into each other and they offered me like a three unit deal that we're going to try to get up to 10 units.

00:20:53.229 --> 00:20:55.808
So I'm actually about a venture back into franchising.

00:20:56.058 --> 00:20:56.118
Okay.

00:20:56.118 --> 00:20:58.058
Because that's in my wheelhouse anyway.

00:20:58.308 --> 00:21:08.298
But I only reason I'm saying I'm talking about this is because this is my shot at actually growing a business to the size that I want to grow or two on when it comes to franchises.

00:21:08.449 --> 00:21:10.189
So I'm gonna take my shot back at this one.

00:21:10.368 --> 00:21:13.999
I'm pretty sure, I'll make it do what it does, because my level of persistence is.

00:21:14.253 --> 00:21:14.973
Relentless.

00:21:15.993 --> 00:21:15.996
Love it.

00:21:15.996 --> 00:21:16.173
So love it.

00:21:16.173 --> 00:21:16.953
I put my mind to it.

00:21:16.953 --> 00:21:18.304
I focus on it, it's gonna happen.

00:21:18.483 --> 00:21:19.953
But yeah, I'm venturing back into that.

00:21:19.953 --> 00:21:23.693
So I had to Marcos Pizza deal and yeah, and then, my book is out there.

00:21:23.844 --> 00:21:28.354
So that's just something that I, that this came, that I started writing this book 10 years ago.

00:21:29.239 --> 00:21:34.818
I didn't finish it because life happened and now I wrapped it up and I want everybody to know about it.

00:21:34.818 --> 00:21:36.318
So yeah, I do.

00:21:36.318 --> 00:21:39.318
I have a lot on my plate, but everything I mentioned just now though didn't notice.

00:21:39.318 --> 00:21:40.159
I love these things.

00:21:40.159 --> 00:21:42.288
Like these things are an extension of me.

00:21:42.469 --> 00:21:48.798
I, that's the only thing I get involved with because I think that when you do things and you love it, then it's not really work.

00:21:48.798 --> 00:21:50.568
That adage is very true, right?

00:21:50.568 --> 00:21:53.028
I don't wake up in the morning and I'm like oh, here.

00:21:53.189 --> 00:21:54.479
No, that's not my life.

00:21:54.778 --> 00:21:57.598
My life is, I wake up, I'm like, all right, what's on my calendar today?

00:21:57.778 --> 00:22:00.058
And anything that's on my calendar, I'm like, yes.

00:22:00.058 --> 00:22:01.409
I'm like, okay, let's get it done.

00:22:01.558 --> 00:22:03.148
Oh, I'm gonna see so and so today.

00:22:03.328 --> 00:22:05.519
Oh, I'm gonna meet lame my contractor today.

00:22:05.729 --> 00:22:07.618
Oh, we're going the commercial cleaner.

00:22:07.618 --> 00:22:08.429
It's a big contract.

00:22:08.429 --> 00:22:12.568
I need to sign, like I'm happy to do it because this is what I do.

00:22:12.868 --> 00:22:14.009
So I think that's the deal.

00:22:14.009 --> 00:22:17.298
Like when I'm talking to young entrepreneurs, they want to get into it.

00:22:17.509 --> 00:22:18.828
I'm like, what do you love?

00:22:19.138 --> 00:22:20.519
Whatever it is, right?

00:22:20.519 --> 00:22:21.538
What do you love to do?

00:22:21.538 --> 00:22:23.659
And if you love it Now, that's that.

00:22:23.659 --> 00:22:28.219
That should be your starting point to figure out what kind of business you wanna create around it.

00:22:28.368 --> 00:22:29.749
And then I think you're off to the race.

00:22:31.324 --> 00:22:33.544
Yeah, that's awesome.

00:22:33.548 --> 00:22:34.749
There's so much there, right?

00:22:34.818 --> 00:22:38.384
First of all, I could feel your passion, so I know that's genuine what you're saying.

00:22:38.384 --> 00:22:42.433
I'm Charlotte, listeners could too, but I want to backtrack a little bit on that.

00:22:42.433 --> 00:22:47.584
Let's start with when you were rehabbing or flipping as most people think of it, a lot of people just.

00:22:47.929 --> 00:22:50.269
Think it out in that DMV area.

00:22:50.269 --> 00:22:57.429
We all called it rehabbing when you get a property with rehabbing the properties, but in a lot of other parts of country, it is fix and flips, right?

00:22:57.548 --> 00:22:57.669
Yeah.

00:22:57.769 --> 00:22:58.038
Yeah.

00:22:58.038 --> 00:23:08.368
And I know the feeling because I did a lot of this in Baltimore back in the day, and and there's no, nothing worse than when you go and you first of all, like you said, cashflow management is really hard.

00:23:08.409 --> 00:23:08.919
With flipping.

00:23:08.919 --> 00:23:10.568
'cause everybody gets paid before you do.

00:23:10.568 --> 00:23:12.759
And then if you're lucky at the end, you make a little bit of money.

00:23:12.808 --> 00:23:22.378
But then what usually ends up happening is the person after you makes all the real money after you did all the work, the one who bought it for, and that could be a real punch in the gut, right?

00:23:22.709 --> 00:23:23.219
It does.

00:23:24.058 --> 00:23:28.199
But yeah, holding them, I think, like you said, is the real path to wealth.

00:23:28.199 --> 00:23:31.098
It's creating assets that generate.

00:23:31.384 --> 00:23:34.584
Income for you, whether it be through appreciation or cash flow.

00:23:34.584 --> 00:23:40.973
Like they can spit off income on it, which just sounds like that's what's happening with your commercial properties that you're holding, right?

00:23:41.693 --> 00:23:42.263
Yeah.

00:23:42.263 --> 00:23:44.358
I gotta thank my attorney Tony Barrow.

00:23:44.693 --> 00:23:45.114
Tony.

00:23:45.114 --> 00:23:47.993
Tony was one of my first real estate attorneys.

00:23:48.084 --> 00:23:54.693
He and I was sitting there'cause I was just coming off of rehabbing and we had closed the deal on a lot and.

00:23:55.023 --> 00:23:56.193
I was sitting there talking to him.

00:23:56.193 --> 00:23:59.554
I was thinking, I was like, I don't know if I wanna sell it or if I wanna hold it.

00:23:59.554 --> 00:24:00.723
And he told me a quick story.

00:24:00.723 --> 00:24:04.084
He said, Marcel, I've been doing real estate in DC for a while.

00:24:04.443 --> 00:24:04.713
He said.

00:24:05.749 --> 00:24:11.959
I had gotten lucky and I met somebody and he sold me a building and I bought it.

00:24:12.048 --> 00:24:20.528
I bought it for$2.5 million, he said, but two years later, somebody turned around and they asked me did I wanna sell it to them for 5 million.

00:24:20.679 --> 00:24:22.989
He was like, of course I was gonna sell it.

00:24:23.019 --> 00:24:24.038
He said, I sold it.

00:24:24.384 --> 00:24:26.814
He said, Marcel, how much do you think that building is worth now?

00:24:27.324 --> 00:24:28.344
I said, how much Tony?

00:24:28.673 --> 00:24:30.144
He said, 10.5 million.

00:24:32.183 --> 00:24:32.993
So that was it.

00:24:32.993 --> 00:24:34.104
I was like, oh, I'm holding.

00:24:34.554 --> 00:24:34.614
Yeah.

00:24:35.153 --> 00:24:36.324
I was like that.

00:24:36.324 --> 00:24:37.993
It was it's what he's saying, man.

00:24:37.993 --> 00:24:42.973
He is like the, there is money in real estate, but it's like you said, the money is.

00:24:43.648 --> 00:24:48.028
After you've done all the rehab and then you've built the build in it.

00:24:48.084 --> 00:24:49.614
Now it's appreciating, right?

00:24:49.614 --> 00:24:54.509
Because you've appreciated the land or the structure by improving it, right?

00:24:54.544 --> 00:24:58.959
So when you flip it, you've all, now you've made that asset even more valuable.

00:24:59.588 --> 00:25:04.989
At the moment, it has a certain amount of value, but down the road it'll have even more value.

00:25:04.989 --> 00:25:05.378
That's right.

00:25:05.378 --> 00:25:10.209
So the value is exponentially higher the longer you have it.

00:25:10.209 --> 00:25:12.818
So that's where real wealth is, right?

00:25:12.868 --> 00:25:15.628
It's not in those little temporary flips.

00:25:15.979 --> 00:25:19.653
Again, if you're looking at 20, let's even go up to$50,000 per flip.

00:25:19.794 --> 00:25:20.933
That's small money.

00:25:21.338 --> 00:25:27.759
Again, when I get those hits from Zillow, some of those properties are up 150,$200,000.

00:25:27.808 --> 00:25:30.179
We're talking about, I owned them five years ago.

00:25:30.509 --> 00:25:30.959
Like what?

00:25:31.288 --> 00:25:36.709
So it's just not smart to flip and sell, unless that's just your business model.

00:25:36.709 --> 00:25:38.778
If that's your business model, that's cool.

00:25:38.778 --> 00:25:43.848
But again, you have to be flipping a tremendous number of houses, first of all, to make it profitable.

00:25:43.864 --> 00:25:48.114
You're not gonna be all in flipping five, five or 10 a month.

00:25:48.324 --> 00:25:50.574
You have your volume has to be incredibly high.

00:25:50.784 --> 00:25:58.773
And to do that, you have to have a really good system in place because everybody in that business knows the wrong contractor alone could sink you.

00:26:00.814 --> 00:26:05.253
It's that simple, like the one, the, this, the wrong contractor alone could sink you.

00:26:05.253 --> 00:26:05.284
Okay.

00:26:05.443 --> 00:26:06.314
It's just a lot co.

00:26:06.493 --> 00:26:10.183
It's a lot that needs to be coordinated if you're going to flip a high volume of houses.

00:26:10.364 --> 00:26:12.973
And I just didn't, I just didn't find my dad was attractive.

00:26:13.558 --> 00:26:13.769
Yeah.

00:26:13.769 --> 00:26:18.088
This is almost a per public service announcement for all the people who are watching all them flip shows.

00:26:18.088 --> 00:26:23.088
'cause it wasn't even back when you, they've been popular for a long time now, I think they're probably more popular than ever now.

00:26:23.088 --> 00:26:26.308
And they show all these stats, but it ain't, it ain't what it looks like.

00:26:26.358 --> 00:26:30.648
And even you see these big numbers, you actually annualize those numbers and it ain't that big.

00:26:30.648 --> 00:26:35.088
You could almost go and get a job and not have that kind of risk involved.

00:26:35.189 --> 00:26:39.278
And and get the money still if you actually annualize what they make on these houses, exactly.

00:26:39.368 --> 00:26:41.828
And a lot of times when I see those numbers, I'm like, that's not right.

00:26:42.034 --> 00:26:42.124
Sure.

00:26:43.114 --> 00:26:44.979
There's so much I'm leaving out so much.

00:26:44.979 --> 00:26:45.259
Yeah.

00:26:45.263 --> 00:26:46.683
I'm like, I'm looking at some of those numbers.

00:26:46.683 --> 00:26:48.183
I'm like, yeah, that doesn't make any sense.

00:26:48.189 --> 00:26:48.298
Yeah.

00:26:48.348 --> 00:26:48.409
Yeah.

00:26:48.409 --> 00:26:51.229
Especially like what they talk, what they're saying, it cost them to rehab.

00:26:51.328 --> 00:26:51.749
Whatever.

00:26:51.749 --> 00:26:53.909
Like a kitchen, they might have 2,500.

00:26:54.118 --> 00:26:57.689
I'm like, I've never seen a kitchen get rehab for$2,500.

00:26:57.729 --> 00:27:01.449
So I'm like, something's going on there with the numbers in general, and yeah.

00:27:01.449 --> 00:27:03.328
Nah you definitely better off.

00:27:03.398 --> 00:27:07.269
Just figuring out exactly what you wanna do outside of.

00:27:07.929 --> 00:27:11.528
Rehabbing unless you're, unless again, you're holding it.

00:27:11.739 --> 00:27:12.219
I get it.

00:27:12.219 --> 00:27:16.939
If you're doing that, if you're, flipping two houses, three houses a month, but you're holding them in your portfolio.

00:27:17.058 --> 00:27:17.148
Yeah.

00:27:17.148 --> 00:27:17.778
That's smart.

00:27:18.108 --> 00:27:20.838
It's, especially if you can get'em at a great price, that's smart.

00:27:21.019 --> 00:27:22.128
Otherwise, nah.

00:27:22.128 --> 00:27:24.868
I think again, that's just all that's television.

00:27:24.868 --> 00:27:25.648
That's a lot of spin.

00:27:26.038 --> 00:27:26.368
Yeah.

00:27:26.729 --> 00:27:26.909
Yeah.

00:27:26.909 --> 00:27:27.419
Good point.

00:27:27.898 --> 00:27:28.409
So what else?

00:27:28.409 --> 00:27:30.058
You also went beyond that.

00:27:30.058 --> 00:27:33.044
I saw that you were pretty big into, crypto and all that.

00:27:33.044 --> 00:27:33.973
How did that come about?

00:27:34.584 --> 00:27:36.713
I've always been an avid stock market investor.

00:27:36.743 --> 00:27:36.773
Okay.

00:27:36.953 --> 00:27:50.223
Way back in the nineties I was starting to figure out a stock market because I always was always fascinated with just how you can get exposure to Fortune 500 companies through the stock market.

00:27:50.614 --> 00:27:56.453
And, being in business school, it taught me that's one of the largest wealth generators too, and.

00:27:57.009 --> 00:28:02.138
I think I was fortunate because, I was really tuned into the technology back then.

00:28:02.469 --> 00:28:11.239
So you would have brokerage firms like Fidelity Investments where they were like, okay, you can create your own PO portfolio here, minimum$5,000.

00:28:11.269 --> 00:28:14.538
And I was like, okay, that's that, that, that might be doable.

00:28:15.239 --> 00:28:20.569
So I opened up my first account with Fidelity back like late nineties, maybe early two thousands.

00:28:20.960 --> 00:28:23.240
Bought me a couple of shares of Apple here.

00:28:23.750 --> 00:28:27.170
Couple of shares of this there and then start playing around with the market.

00:28:27.204 --> 00:28:31.365
Just trying to figure out, how did it work in general, just the mechanics of it.

00:28:31.785 --> 00:28:36.704
And over the years I just started to evolve my, my sophistication around the market.

00:28:36.704 --> 00:28:36.765
I.

00:28:37.005 --> 00:28:38.144
Just grew and grew.

00:28:38.384 --> 00:28:47.815
And now I have a pretty big portfolio, but my portfolio, the two things when it comes to the stock market that I think I'm contrarian to is I'm not really big on diversity.

00:28:48.085 --> 00:28:53.174
So like a lot of people in their portfolios, they'll have, 10, 15, 20 companies.

00:28:53.414 --> 00:28:56.470
I just don't think that's really, you might as well just do you a ETF.

00:28:56.549 --> 00:29:01.279
That's the thing about the stock market, the way you can get exposure is you can get exposure through a broker.

00:29:01.849 --> 00:29:09.559
So you can have someone to invest for you just, but just keep in mind that they're investing your money and they're making a percentage of that investment.

00:29:09.559 --> 00:29:10.339
So that's one.

00:29:10.849 --> 00:29:18.325
And then two, you could do it my way, which is I own, I create my own portfolio through Fidelity and it's pretty much just like a bank account.

00:29:18.535 --> 00:29:20.984
I I just purchase the stocks that I want to purchase.

00:29:21.019 --> 00:29:22.974
So that's the number one thing that people need to understand.

00:29:22.974 --> 00:29:25.404
There's those two ways to invest in the market.

00:29:25.750 --> 00:29:27.730
Then number two, again, diversity.

00:29:27.740 --> 00:29:31.029
You'll learn in business school that, if you diversify it's safer.

00:29:31.279 --> 00:29:32.150
That's true.

00:29:32.420 --> 00:29:39.349
However, if you hone into where we are right now, for instance, like one of my largest positions is Nvidia.

00:29:39.920 --> 00:29:53.170
Now Nvidia, I was in Nvidia, oh about three years ago, and I knew about Nvidia because my son is a gamer and everything that my son did was around, gaming and Nvidia was everywhere.

00:29:53.575 --> 00:30:03.414
But when I started to notice the AI situation and everybody started talking about Nvidia chips, because Jensen Wong, who's an incredible CEO, he's like Da Vinci of our time.

00:30:03.805 --> 00:30:06.299
He pretty much had the market cornered right?

00:30:06.599 --> 00:30:16.400
So because I had an inside understanding of how, those GPUs work, I was able to go directly and put a larger part of my portfolio in Nvidia.

00:30:16.400 --> 00:30:26.269
Yeah, it is a, it was a bigger bet, but because I knew the knowledge behind the company, I was like, yeah, this is a, this is actually a smart bet and it turned out to be an incredible investment for me.

00:30:26.390 --> 00:30:31.789
My point here to everybody is if you learn about these companies and you know about.

00:30:32.140 --> 00:30:39.549
A company and you feel like they do have cutting edge cut, cutting edge technology, you can invest in that company directly.

00:30:39.599 --> 00:30:43.105
And that is actually a lot more helpful because Yeah.

00:30:43.154 --> 00:30:51.765
If you spread your money across 20 different companies, you might average, maybe the market returns and averaging on 10% every year.

00:30:52.005 --> 00:30:57.525
But if you, what I've, my returns on Nvidia alone have been like 400%.

00:30:58.119 --> 00:31:08.109
So you just have to really, I think it, I think my point to you guys is like you really can take advantage of the market and I think you really take advantage of it when you really do your own work.

00:31:08.410 --> 00:31:09.369
In your own research.

00:31:09.519 --> 00:31:11.920
That's the most beautiful thing about where we are right now.

00:31:12.190 --> 00:31:16.269
The technology between chat GPT, what's available vision.

00:31:16.269 --> 00:31:17.680
Like I love CNBC.

00:31:17.680 --> 00:31:21.099
All of their best analysts come on every morning for free.

00:31:21.430 --> 00:31:25.960
These tools now will give you access to information that we've never had before.

00:31:26.170 --> 00:31:29.529
So you can really do your own research on companies and you can invest.

00:31:29.710 --> 00:31:36.069
And the other part that's a game changer right now is you have ways to invest that I didn't even have back then.

00:31:36.069 --> 00:31:36.519
So I.

00:31:36.519 --> 00:31:40.640
For instance, I want you guys to go out and look@robinhood.com.

00:31:41.109 --> 00:31:50.859
So with Robinhood, you don't have to have, like back when I was investing and I wanted to invest in Apple, I had to buy an entire share of Apple, whatever it was worth.

00:31:50.859 --> 00:31:54.609
So if it's a hundred dollars for Apple, or I think apple's at two something right now.

00:31:54.609 --> 00:31:57.519
But if you wanna buy one share of Apple, you had to have$200.

00:31:57.819 --> 00:32:03.369
Now Robinhood will let you buy a fraction of that, like a piece of Apple you won't own.

00:32:03.400 --> 00:32:05.019
You'll own a part of the share.

00:32:05.019 --> 00:32:06.279
You won't own the old share.

00:32:06.519 --> 00:32:12.069
What's my point there is now you can actually get involved with the market at a much lower price point.

00:32:12.700 --> 00:32:13.359
Any price point.

00:32:13.359 --> 00:32:17.410
So even if you just have a thousand dollars now you can use a thousand dollars and invest in the market.

00:32:17.619 --> 00:32:19.119
And like you can do it with$10.

00:32:19.420 --> 00:32:20.500
Yeah,$10.

00:32:20.529 --> 00:32:21.309
And that's my point.

00:32:21.309 --> 00:32:23.904
Like what you want to do is just get in.

00:32:24.390 --> 00:32:33.420
And look how your money, what you wanna get, an understanding of how you, your money works in the stock market and you don't have to take a huge risk.

00:32:33.660 --> 00:32:36.960
And then you could just start investing as you feel comfortable.

00:32:37.019 --> 00:32:39.670
And you can help it, you can help it grow.

00:32:39.670 --> 00:32:45.190
Because that's the thing about people, this is what I tell people how, you achieve wealth, your money has to work for you.

00:32:45.940 --> 00:32:48.259
I don't have, my money is in my checking account.

00:32:48.410 --> 00:32:50.839
That's money to pay bills people.

00:32:51.424 --> 00:32:53.285
No, I don't have anything in savings.

00:32:53.285 --> 00:32:59.039
That's not working, that's not giving me a return on my, my, my interest is at least 5%.

00:32:59.400 --> 00:33:01.440
Anything that I have out there, I'm earning 5%.

00:33:01.440 --> 00:33:02.759
Do you know what you earn in the bank?

00:33:02.980 --> 00:33:04.150
Oh 0.2%.

00:33:04.359 --> 00:33:05.829
That's not even the rate of inflation.

00:33:05.829 --> 00:33:07.660
That means your money's moving backwards in the bank.

00:33:07.990 --> 00:33:15.910
So you have to really understand how to make your money work for you, and that's why I always love the stock market, because that's a really good place where your money can work for you.

00:33:15.910 --> 00:33:18.490
Now, don't get me wrong, it's not without risk.

00:33:19.164 --> 00:33:20.694
Everything is risk oriented.

00:33:20.775 --> 00:33:25.904
If you're not risk oriented, you're not going to, you're not gonna become wealthy because we have, we just have to take risks.

00:33:25.904 --> 00:33:30.765
It's a part of our environment, but at the same time, the return is totally worth it, right?

00:33:30.769 --> 00:33:33.825
The higher risk, the higher the return.

00:33:34.035 --> 00:33:37.184
So this, when it comes to the market, that's what I love to tell people.

00:33:37.184 --> 00:33:38.055
Just get involved.

00:33:38.115 --> 00:33:41.355
Don't get scared about all the numbers coming across the bottom of the screen and all that.

00:33:42.000 --> 00:33:44.309
Slowly educate yourself slowly.

00:33:44.309 --> 00:33:50.880
Put your toe in the water, small amount of money, and then just commit to trying to understand exactly how your money is working in there.

00:33:51.059 --> 00:33:53.190
And then commit to creating your own portfolio.

00:33:53.410 --> 00:33:56.440
Next thing you'll be sitting on a lot more money than you ever thought you could have.

00:33:56.619 --> 00:33:56.950
That's right.

00:33:57.009 --> 00:33:58.299
Oh, and then your crypto question.

00:33:58.299 --> 00:33:58.450
Yeah.

00:33:58.450 --> 00:33:59.470
Crypto is interesting.

00:33:59.470 --> 00:34:01.000
I don't really get involved in.

00:34:01.474 --> 00:34:05.914
Small, like it's crypto is a whole different world, people, and it's still unregulated.

00:34:06.065 --> 00:34:09.155
So I don't tell anybody to go invest in crypto.

00:34:09.275 --> 00:34:14.585
What I do say is with me, I always go with premium, premium things, right?

00:34:14.585 --> 00:34:27.244
So in the world of crypto, I really contain my investments to Bitcoin, ether, or Solana right now, because those are really like the top number one coins and investment.

00:34:27.699 --> 00:34:30.010
Tools on that platform, right?

00:34:30.010 --> 00:34:31.389
They get the most exposure.

00:34:31.599 --> 00:34:36.789
A lot of people know about those, but trust me, in crypto there are like a thousand coins out there you can invest in.

00:34:37.000 --> 00:34:40.360
But again, buyer beware, some of those coins are worthless.

00:34:40.480 --> 00:34:45.949
Some of those coins might actually appreciate over time, but crypto is one of those environments where.

00:34:46.925 --> 00:34:52.880
You definitely have to do your research, but again, my number one thing on crypto to tell everybody is you don't need a third party to help you.

00:34:53.434 --> 00:34:54.005
You do not.

00:34:54.005 --> 00:34:58.355
You can go to coinbase.com and you can start, you can open up your own crypto account.

00:34:59.914 --> 00:35:01.114
You don't need any help.

00:35:01.114 --> 00:35:02.974
You don't need anybody to invest your money for you.

00:35:03.215 --> 00:35:04.474
It's not that complicated.

00:35:04.474 --> 00:35:05.405
Just do your research.

00:35:05.885 --> 00:35:06.155
Yeah.

00:35:06.885 --> 00:35:09.585
I like what you said earlier about getting in and taking risk.

00:35:09.599 --> 00:35:19.125
I I think a lot of us what we think about getting involved in stocks and crypto and all this, we just hear about the risk involved with that, and we think, oh, we can just lose.

00:35:19.175 --> 00:35:26.885
But with today's technology, like you mentioned, we can get in with, we, you can actually get in with like less than a dollar with Robin Hood a penny.

00:35:26.885 --> 00:35:30.809
Like you can just invest that if you want, but it, whatever your risk tolerance is.

00:35:31.239 --> 00:35:41.179
I personally find that putting a little bit into something I'm curious about, even if I don't know much about it forces me to learn so much.

00:35:41.269 --> 00:35:45.010
So I have this little gambling account I call it, and I started with$50.

00:35:45.684 --> 00:35:49.074
I'm like, all right, I can I've done a lot of stupid things where I've lost$50.

00:35:49.074 --> 00:35:49.554
We all do.

00:35:49.635 --> 00:35:51.224
Let's admit it like we, yep.

00:35:51.355 --> 00:35:56.894
So you start with that, and you play with something and you, once you put the money into it, you're gonna, you're gonna follow it.

00:35:56.900 --> 00:35:58.639
It doesn't really matter what it, and you're gonna learn.

00:35:58.639 --> 00:36:00.289
And then you be like, okay, this is dumb.

00:36:00.289 --> 00:36:00.860
I'm getting out.

00:36:00.860 --> 00:36:01.940
But try with something else.

00:36:01.940 --> 00:36:03.894
And some hits, some don't.

00:36:03.980 --> 00:36:06.250
But, it's a great way of doing research now.

00:36:06.650 --> 00:36:13.869
I think then and then if you come across a really good thesis like you did with your, nvidia account, then you go, then you put real money in, right?

00:36:13.869 --> 00:36:16.420
And then you are like, okay, this is, there's really something here.

00:36:16.780 --> 00:36:21.699
So I can put real money into this, but that's what's nice about today's technology, right?

00:36:22.360 --> 00:36:32.420
So yeah, I think, and I think that I think, a lot of us that understand and we've watched the transformation of all this technology, we understand what an opportunity it is right now.

00:36:33.170 --> 00:36:33.230
Yeah.

00:36:33.230 --> 00:36:35.030
A lot of people don't really understand that.

00:36:35.329 --> 00:36:43.679
And because you have that wealth of information at your fingertips, it's really it's your core responsibility is making sure that information is reliable.

00:36:43.869 --> 00:36:52.599
But if you feel like you found you a nice hub of reliable information, trusted people that are experts that can take, that can go a long way.

00:36:52.599 --> 00:36:58.090
Because again, I'm coming from an environment where when I was thir first trying to become an entrepreneur, I would talk.

00:36:58.585 --> 00:37:00.505
The entrepreneurs over time, but they were gatekeeping.

00:37:00.775 --> 00:37:05.005
They went and tell me certain things and I had to go out, figure it out on my own.

00:37:05.005 --> 00:37:05.755
And yeah.

00:37:05.905 --> 00:37:09.704
Unnecessary trips and failure and a lot of that's avoidable now.

00:37:10.304 --> 00:37:11.175
It's just avoidable.

00:37:11.175 --> 00:37:13.034
You can get any information out there for free.

00:37:13.034 --> 00:37:13.094
Yeah.

00:37:13.099 --> 00:37:14.474
You can get anything you want.

00:37:14.474 --> 00:37:16.394
So we, it's been an entire shift, right?

00:37:16.425 --> 00:37:17.864
We've gone from generations.

00:37:18.164 --> 00:37:28.764
It didn't have access to any information, and that's how the wealthy were able to be wealthy because they only had the knowledge now to oversaturated with information.

00:37:28.855 --> 00:37:33.864
And now you're responsible for making sure that the re the information that you.

00:37:34.210 --> 00:37:35.320
Receive is credible.

00:37:35.590 --> 00:37:38.199
That's the only thing that, that's the biggest mistake that people make.

00:37:38.469 --> 00:37:40.570
They just go out there and just believe anything.

00:37:40.630 --> 00:37:41.380
No, that's right.

00:37:41.440 --> 00:37:43.960
You need to find something and then verify it.

00:37:44.590 --> 00:37:46.000
And then verify it again.

00:37:46.599 --> 00:37:50.045
But you could do that now and if you can, if you feel like on that second or third verification.

00:37:50.045 --> 00:37:50.465
Okay.

00:37:50.585 --> 00:37:52.144
I'm hearing the same consistent thing.

00:37:52.355 --> 00:37:52.985
All right.

00:37:53.195 --> 00:37:54.695
And then you could dig down from there.

00:37:54.744 --> 00:38:05.005
Now, like I said, they, we've gone from under, we didn't have enough information back in the day to what they did now is they saturated us with information and they was like, okay, now you find it amongst all of that.

00:38:05.244 --> 00:38:06.414
So it's just a flip.

00:38:06.940 --> 00:38:07.239
Yeah.

00:38:08.230 --> 00:38:08.440
Yeah.

00:38:08.440 --> 00:38:14.099
And the other point to that is you hear about always about how the rich get richer and they get access to things that we don't.

00:38:14.099 --> 00:38:24.329
And like you said it's not so much the case anymore, but we got the, I think we have these limiting beliefs within our head that we hear what something's bad, Bitcoin, oh, that's bad, it's for scamming and all this stuff.

00:38:24.329 --> 00:38:25.150
And, but.

00:38:26.110 --> 00:38:27.760
That's not necessarily true, right?

00:38:27.760 --> 00:38:34.150
And there's a lot of people who are, have built real wealth legally without scams and all that in that.

00:38:34.150 --> 00:38:48.369
So now you can try it pretty much risk free, like I said, with a couple of dollars, or like you said, in Coinbase or Robin Hood or whatever, and try it for yourself and see, because otherwise if we just believe it's gonna go down, then we never get in.

00:38:48.429 --> 00:38:50.920
And things do go up and then you don't get to play in that.

00:38:51.340 --> 00:38:53.679
And my best example is 2008.

00:38:54.105 --> 00:38:54.974
I got wiped there.

00:38:54.974 --> 00:38:59.954
I was, I've always been a real estate guy, and I left I hated, I'm like, real what was I thinking?

00:38:59.985 --> 00:39:08.565
I got wiped, and then I missed the greatest opportunity that we've had in our lifetime, right after 2008, because I just didn't, I'm like, I'm done.

00:39:08.594 --> 00:39:09.105
No way.

00:39:09.105 --> 00:39:10.034
This is a scam.

00:39:10.125 --> 00:39:13.735
Real estate's gonna go down, and, so you can't do that.

00:39:13.735 --> 00:39:19.494
You gotta keep playing and trying to understand, this turbulence along the way and, just keep learning the whole way.

00:39:19.545 --> 00:39:19.755
Yeah.

00:39:19.755 --> 00:39:20.954
You always had to keep going.

00:39:20.954 --> 00:39:22.934
And I was in the market back then too, in 2008.

00:39:22.934 --> 00:39:30.614
And it's funny because I come across people now and they try to use 2008 as an example of why the real estate market is dangerous.

00:39:30.614 --> 00:39:32.054
And I'm like, dude.

00:39:32.380 --> 00:39:35.769
Over two centuries, we've only had two wipeouts like that.

00:39:35.769 --> 00:39:37.655
Like what whatcha talking about?

00:39:38.170 --> 00:39:40.179
What do you, what's happened since 2008?

00:39:40.179 --> 00:39:41.440
How well would you focus on that?

00:39:41.440 --> 00:39:41.442
That's right.

00:39:41.500 --> 00:39:42.699
So that's the point.

00:39:42.699 --> 00:39:43.150
You're right.

00:39:43.150 --> 00:39:45.760
You just can't, and it came back stronger than ever.

00:39:46.150 --> 00:39:46.510
Yeah.

00:39:46.510 --> 00:39:47.949
It's back stronger than ever.

00:39:47.949 --> 00:39:50.469
Real estate is one of the, one of the.

00:39:50.829 --> 00:39:57.039
Platforms and one of the industries where your money and your real estate almost always appreciates.

00:39:57.219 --> 00:40:00.219
Almost always over the long term have time.

00:40:00.219 --> 00:40:04.750
Over the long term, it almost always appreciates, so Yeah.

00:40:04.800 --> 00:40:12.094
It's like you said, you're not going to be able to, access the next level of prosperity if that's your thing.

00:40:12.094 --> 00:40:14.525
If you're not willing to take some level of risk.

00:40:14.914 --> 00:40:15.184
Yeah.

00:40:17.135 --> 00:40:17.405
Great.

00:40:17.454 --> 00:40:19.764
Marcel, I think I can keep going with this stuff.

00:40:19.855 --> 00:40:25.824
I think we're kindred spirit here, but we're running outta time, so I'm gonna get you into our Wayfinder four.

00:40:27.114 --> 00:40:30.954
So give us a life hack that you use every day.

00:40:33.400 --> 00:40:36.280
A life hack that I use every single day.

00:40:36.429 --> 00:40:37.030
Wow.

00:40:37.130 --> 00:40:39.340
That would have to be how I approach the real estate.

00:40:39.400 --> 00:40:41.230
How I approach the stock market.

00:40:41.300 --> 00:40:41.840
I really, I.

00:40:42.619 --> 00:40:59.119
Think that, being able to have access to certain premium channels like CNBC, I actually get to see exactly where those experts that study the market every single day, they bring their expertise to the screen and they go, yeah, not that position right now.

00:40:59.179 --> 00:41:00.230
I think it's gonna fade.

00:41:00.349 --> 00:41:05.449
Like you get expert commentary right there on the spot.

00:41:05.510 --> 00:41:07.309
And it really helps me because.

00:41:07.670 --> 00:41:16.039
It helps me direct my portfolio when I do think, okay, now I'm going to cash out on the trade because I'm actually going directly to the source.

00:41:16.070 --> 00:41:22.429
And again, it's because I know it's a hack because the information that you get there now, you would've had to pay for back in the day.

00:41:22.670 --> 00:41:22.909
Yeah.

00:41:22.914 --> 00:41:25.820
You just, you would be paying premium dollar for a broker.

00:41:25.940 --> 00:41:29.719
These people are coming up, getting on the show for free, sharing their knowledge with you.

00:41:29.869 --> 00:41:32.420
So that's my favorite hack when it comes to Ashley appreciating.

00:41:33.050 --> 00:41:33.920
Stock market wealth.

00:41:33.949 --> 00:41:35.000
I love CNBC.

00:41:35.119 --> 00:41:36.019
I wake up to it.

00:41:36.050 --> 00:41:38.659
I watch it for about an hour, then I hit the gym.

00:41:38.900 --> 00:41:40.264
But yeah it starts my morning every morning.

00:41:40.849 --> 00:41:41.329
That's great.

00:41:41.510 --> 00:41:41.719
Yeah.

00:41:41.719 --> 00:41:46.099
It is absolutely mind blowing the level of information we have access to.

00:41:46.099 --> 00:41:49.550
And in commercial real estate, there's a report called the TRE Report, tre.

00:41:49.599 --> 00:41:55.389
That has been around forever and I think a subscription to that used to be like 15 grand a year, if I remember correctly, or 14 grand a year.

00:41:55.719 --> 00:41:58.420
And now you can just listen to the podcast for free every week.

00:41:58.449 --> 00:41:59.530
That breaks it all down.

00:41:59.619 --> 00:42:00.400
Unbelievable.

00:42:00.400 --> 00:42:04.690
And this is something that only institutional investors had access to?

00:42:04.960 --> 00:42:05.409
Pretty much.

00:42:05.409 --> 00:42:05.500
Yep.

00:42:05.860 --> 00:42:09.250
Now we can all go in there and see what's up, all out there for free.

00:42:09.489 --> 00:42:10.889
The how about a favorite?

00:42:10.949 --> 00:42:17.179
This is just something you, a show activity book, whatever that you you like.

00:42:18.110 --> 00:42:20.960
Right now it's, I'm all about my book Hiding in plain view.

00:42:21.025 --> 00:42:22.610
It's, it is, it's an incredible story.

00:42:22.610 --> 00:42:22.760
All right.

00:42:22.760 --> 00:42:23.510
We need another one.

00:42:23.809 --> 00:42:25.190
You are gonna get you chance to promote that.

00:42:25.190 --> 00:42:25.849
Let's get another one.

00:42:26.840 --> 00:42:31.429
Oh, if I'm looking at, if I'm thinking about some of my favorite shows right now, oh that'd be easy.

00:42:31.570 --> 00:42:32.559
Raising Canaan.

00:42:32.889 --> 00:42:33.820
On Showtime.

00:42:33.849 --> 00:42:34.119
Yeah.

00:42:34.119 --> 00:42:34.989
50 cent show.

00:42:34.989 --> 00:42:38.079
Razor Canan is, oh, it reminds me of the nineties, man.

00:42:38.079 --> 00:42:40.659
It's just a lot of really good characters in that show.

00:42:40.809 --> 00:42:42.010
They're really savvy.

00:42:42.340 --> 00:42:44.860
It, I think that it is well done.

00:42:44.920 --> 00:42:46.750
Really good actors on there.

00:42:46.900 --> 00:42:49.449
So that's probably one of my favorite shows right now, raising Canan.

00:42:49.840 --> 00:42:50.170
Okay.

00:42:50.170 --> 00:42:51.099
I'm gonna have to check that out.

00:42:51.190 --> 00:42:55.179
How about advice now, a piece of advice for your younger self?

00:42:55.269 --> 00:42:56.170
One piece of advice.

00:42:57.554 --> 00:42:59.565
Piece of advice for my younger self.

00:42:59.635 --> 00:43:00.864
Be a little bit more patient.

00:43:00.914 --> 00:43:02.295
What's supposed to happen is gonna happen.

00:43:02.295 --> 00:43:06.974
Give it a hundred percent, but be a little bit more patient in, in, in this trust in the process.

00:43:07.135 --> 00:43:07.855
It takes time.

00:43:08.065 --> 00:43:11.795
Everything doesn't happen when you think it should happen specifically in business.

00:43:12.514 --> 00:43:17.849
But if you put it together with the right people and you have a really good service system.

00:43:18.219 --> 00:43:19.179
It'll sell itself.

00:43:19.179 --> 00:43:20.679
Your direction is predetermined.

00:43:20.920 --> 00:43:22.989
Just give it a hundred percent and then just have patience.

00:43:23.139 --> 00:43:24.789
Sit back, watch things happen.

00:43:25.690 --> 00:43:25.989
I love that.

00:43:26.920 --> 00:43:31.329
How about you get to choose between either a big opportunity or limiting belief?

00:43:32.329 --> 00:43:33.260
Big opportunity.

00:43:34.550 --> 00:43:37.969
What's a big opportunity that I have or a big opportunity that you see out there?

00:43:39.275 --> 00:43:42.005
Oh, it's definitely taken advantage of the AI revolution right now.

00:43:42.065 --> 00:43:52.385
I think that's, I think that's the biggest opportunity right now because AI is allowing you, like for instance, for my commercial cleaning company, we don't even have a receptionist anymore.

00:43:52.715 --> 00:44:00.255
AI is actually answering all of our phone calls, setting up walkthroughs, talking to our clients like it's evolutionary.

00:44:00.264 --> 00:44:00.684
It's.

00:44:01.074 --> 00:44:02.844
It's the next, it's a game changer.

00:44:02.934 --> 00:44:05.005
It's a game changer on so many different levels.

00:44:05.275 --> 00:44:15.795
The things that we used to talk about about, like you, you thinking about actual robotics, it's going to be, it's gonna be a time where I think that you can own a company and you don't even need human beings anymore.

00:44:16.094 --> 00:44:18.315
I think it's just gonna be really about automation.

00:44:18.614 --> 00:44:20.445
So from a business standpoint, yeah.

00:44:20.445 --> 00:44:23.204
Automation from a business standpoint is the hugest.

00:44:23.565 --> 00:44:25.155
This is gonna be, this is huge shift.

00:44:25.155 --> 00:44:26.385
This is like the new internet.

00:44:26.925 --> 00:44:31.934
It's gonna take some time, but you can see behind the scenes right now it's the biggest opportunity of all time right now.

00:44:32.519 --> 00:44:32.760
Yeah.

00:44:32.760 --> 00:44:35.369
That's exciting and scary at the same time, right?

00:44:35.375 --> 00:44:35.905
Yeah, it is.

00:44:37.139 --> 00:44:57.614
So it's, what's interesting about AI is as the more I've used it and the more opportunity I see in it that, like you I think about ideas and I'm thinking, all right, I'm gonna start a business that does this with AI or that way, it's imp and friends I know have tried that, and it's moving so fast that whatever idea you have already gets pushed out there at a large scale.

00:44:57.614 --> 00:44:58.184
Really quick.

00:44:58.184 --> 00:44:59.175
So you talked about.

00:44:59.835 --> 00:45:05.105
Your receptionist, how you replaced her or him with with an AI bot.

00:45:05.135 --> 00:45:09.094
And it's wild how quickly that is real, right?

00:45:09.099 --> 00:45:09.110
Yeah.

00:45:09.114 --> 00:45:26.630
And now, so I actually think that the opportunity is not actually so much in creating AI services as implementing AI services into your regular bus cleaning businesses and service space, which is wild when you can implement that technology into your existing business.

00:45:27.110 --> 00:45:33.659
Your margins are going to increase because big time your costs go down because I'm not paying a receptionist anymore.

00:45:33.760 --> 00:45:34.030
Whatever.

00:45:34.030 --> 00:45:37.235
She was getting paid$17 an hour, to answer the phone.

00:45:37.324 --> 00:45:40.804
I'm paying now AI service a hundred something dollars a month.

00:45:41.625 --> 00:45:44.175
That's an incredible decrease in labor.

00:45:44.199 --> 00:45:46.094
So that's what's coming our way.

00:45:46.094 --> 00:45:52.394
Like only, the smartest of the smart will be able to kinda like when they run their businesses, it'll be.

00:45:53.804 --> 00:45:58.934
For instance, like my kid was in programming and then I told him, I was like, programming is on its way out.

00:45:58.934 --> 00:46:02.385
And sure enough, Jensen Wong was like, look, AI does our programming.

00:46:02.534 --> 00:46:14.949
So now what's gonna happen is the people that prompt the ai they're the ones that if you ask the AI to correct questions, those are the people that are going to get paid now, but the AI is gonna take over the actual coding.

00:46:15.188 --> 00:46:16.784
So yeah it's totally different.

00:46:16.784 --> 00:46:16.873
Now.

00:46:16.873 --> 00:46:18.043
Everything is going to be like.

00:46:18.389 --> 00:46:21.628
Human beings are definitely gonna have, always gonna have a place on this planet.

00:46:21.898 --> 00:46:24.298
But at the same time, we're going to have to elevate our game.

00:46:24.628 --> 00:46:25.018
No doubt.

00:46:26.009 --> 00:46:26.219
Yep.

00:46:26.938 --> 00:46:28.978
Excellent, Marcel, thank you for that.

00:46:28.978 --> 00:46:33.869
If people want to know a little bit more about you, if we wanna know about your book, I didn't even ask.

00:46:34.048 --> 00:46:36.268
I was curious about the title, hiding in Plain View.

00:46:36.324 --> 00:46:37.523
How did you come up with that title?

00:46:38.543 --> 00:46:39.353
Hiding in Plain View?

00:46:39.353 --> 00:46:40.298
Again, I had a, I had a.

00:46:40.463 --> 00:46:44.034
I had two sa, there have been two chapters to my life.

00:46:44.034 --> 00:46:55.219
In that first chapter, I was just out there doing a lot of different things and I think that now that people see a really polished business person they I, part of me felt like I wasn't really being my 100% authentic self.

00:46:55.338 --> 00:46:57.438
So I always felt like I was hiding in plain view.

00:46:57.739 --> 00:46:58.639
And I was like, you know what?

00:46:58.639 --> 00:47:00.798
I'm gonna write this book so everybody could see the whole me.

00:47:00.829 --> 00:47:02.378
'cause I'm all about transparency.

00:47:02.528 --> 00:47:03.878
So that's how I came up with the title.

00:47:04.268 --> 00:47:05.199
Okay, great.

00:47:05.648 --> 00:47:08.318
And and if people wanna know a little bit more about you, how can they find you?

00:47:08.829 --> 00:47:11.228
Oh, find me@marcelclark.co.

00:47:11.228 --> 00:47:18.458
So I didn't get the.com, I got.co, but it's a great website, Marcel clark.co clark with a e.

00:47:18.739 --> 00:47:19.789
You can find everything there.

00:47:19.818 --> 00:47:22.998
You'll find all my businesses, you'll find all of my handles.

00:47:22.998 --> 00:47:23.628
You can find my ig.

00:47:23.628 --> 00:47:25.369
You can find everything there.

00:47:25.579 --> 00:47:27.554
So that's the best way to find me efficiently.

00:47:28.248 --> 00:47:28.668
Excellent.

00:47:29.159 --> 00:47:29.969
Thank you, Marcel.

00:47:29.969 --> 00:47:31.498
It's been a real delight to have you here.

00:47:31.498 --> 00:47:32.219
I love what you're doing.

00:47:32.219 --> 00:47:33.539
I love the messaging of your book.

00:47:33.539 --> 00:47:34.978
I'm gonna have to check it out for sure.

00:47:35.518 --> 00:47:37.228
And let's let's keep going.

00:47:38.548 --> 00:47:39.929
Appreciate it, Lewis.

00:47:39.929 --> 00:47:40.918
Thanks for having me on.

00:47:40.969 --> 00:47:43.498
And I thank you to all your listeners for listening.

00:47:48.668 --> 00:47:50.438
We hope you've enjoyed the Wayfinder Show.

00:47:50.528 --> 00:47:54.759
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00:47:55.059 --> 00:47:59.318
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00:48:00.009 --> 00:48:01.239
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