June 17, 2025

Mailbox Money Mindset with Bronson Hill

Mailbox Money Mindset with Bronson Hill
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Mailbox Money Mindset with Bronson Hill
Mailbox Money Mindset with Bronson Hill

Send us a text Bronson shares his journey from medical sales to raising over $45 million for multifamily units and other investments. He emphasizes the importance of mindset, persistence, and a sense of purpose in achieving financial freedom. Bronson discusses his strategies for raising capital, the benefits of multifamily investing, and his recent shift towards acquiring businesses for better cash flow. He also delves into personal development through affirmations and visualization, offering...

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Send us a text

Bronson shares his journey from medical sales to raising over $45 million for multifamily units and other investments. He emphasizes the importance of mindset, persistence, and a sense of purpose in achieving financial freedom. Bronson discusses his strategies for raising capital, the benefits of multifamily investing, and his recent shift towards acquiring businesses for better cash flow. He also delves into personal development through affirmations and visualization, offering actionable advice for viewers looking to transform their financial lives.

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Host Information:

Luis Hernandez: Facebook, Instagram, LinkedIn, Twitter

email: thewayfindershow@gmail.com

We want to give a huge shout out to our friend, Jast Collum at 756 Productions, for creating our intro and outro music. This guy is a beast.

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WEBVTT

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Instead of the, I can't do this.

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The question is, how can I do this?

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How can I, and so we've had deals, been able to close and been able to work through it because we've just said, how can I, if the deal's good enough and you're willing to ask enough questions, get around to people, a partner, even give equity, or whatever you gotta do, then a lot of you can get a deal done just simply by persistence.

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And sometimes it's not always possible, but most of the time it is.

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And that's how a lot of deals actually get done.

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Yeah.

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Is they do take a sense of grit and persistence to be able to get something done.

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Welcome to the Wayfinder Show with Louis Hernandez, where guests discussed the why and how of making changes that led them down a more authentic path or allowed them to level up in some areas of their life.

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Our goal is to dig deep and provide not only knowledge, but actionable advice to help you get from where you are to where you want to be.

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Come join us and find a way to your dream life.

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Welcome back to the Wayfinder Show.

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I'm your host, Louis Hernandez, and today our guest is Bronson Hill.

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Bronson is a real estate investor, capital raising expert, and founder of Bronson Equity.

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He's raised over$45 million.

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He is a general partner in more than 2,500 multifamily units.

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He's also the host of Mailbox Money Show and the author of Fire Yourself.

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I just learned.

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He's got another book called Rich Brain, which we'll learn about as well.

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Bronson is on a mission to help others achieve the financial freedom through passive income.

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Bronson, welcome to the Wayfinder Show.

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Hey, Louis, really excited to be here today and we were talking a little bit before.

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Excited to hear Schwa stories and and really talk about investing now.

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I love it.

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Excellent.

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Thank you.

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Before we get into all of that let's hear a little bit about your origin story.

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How'd you get into this mess?

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Yeah, so I I basically had been doing some single family over the years and it really wasn't getting me to my goals as quickly as I thought it should.

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I was a well-paid medical sales professional, was making over$200,000 a year.

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So I'm making good money, but I didn't have really, A lot of people say they want financial freedom.

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For me, I wanted time freedom, right?

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I wanted the time to be able to take a vacation and be able to travel and be able to create, write a book and create music and do the things I wanted to do and spend time with family.

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I actually worked with a couple physicians that made over$2 million a year each in the business.

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These were cardiologists and, but yet they were working 60 to 80 hours a week every week.

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And it just, to me, it did not feel like freedom.

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So I thought I wanna learn more about, as Warren Buffett would say, making money while you sleep.

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And he has a.

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Quote that says, unless you learn how to make money while you sleep, you'll work until you die.

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And so I started to learn about investments that actually I could scale my wealth without taking up more of my time.

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Got into multifamily investing.

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Started to meet up in Southern California.

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I found an investor, started raising some money.

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A lot of things happened.

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I.

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Now we've raised, yeah, close to$50 million for different investments.

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We're buying businesses now, we're doing oil and gas, other types of deals that provide cash flow for investors.

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And I was able to leave my corporate job about three and a half years ago.

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So been a great run.

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It's we've had a lot of a lot of good things, a lot of challenges, which you can talk about and just really love talking about passive income.

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Yeah.

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Excellent.

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Before we get into that part I wanna know now that since you've done that and been fairly successful with it what do you do with all the time?

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You have freedom for now?

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I.

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Yeah.

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I'd like to say I wish I just, I have all these, I take all these days off and all this time, but I do take.

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Last year, my goal was 150 days where I don't do any work.

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And that involves no email, no work, phone calls, things like that.

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I think I, I was right about there, about a hundred forty five, a hundred fifty days.

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And it can sound like a lot of time, but if you think of, if you just take the weekends off, that's 104 days, and then you take holidays at, be reached about one 15, so those other 35 days or just a week, a quarter or so, just going on trips and taking things off.

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So I think it's.

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So I love to travel.

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I love to, you and I are both runners, so I do trail running and spartan races and things like that.

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And then I love creating, so I love being able to create, experiences with my daughter, be able to create books and other things.

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So when I'm not taking time off, obviously I wanna create things that really impact people.

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So the older I get the more I realize we're just, our time of this earth is limited, and so our energy's limited.

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So what are we gonna do with it?

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How are we gonna invest it and really do what?

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We're here to do.

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I think purpose really is very grounding and it really allows us to really feel like we're making a difference.

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And I think we're just wired that way.

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If we're ever in a place where we don't feel like we have a sense of direction you can feel very lost.

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And we've all felt that way at times.

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And I think, just having a sense of purpose and focus.

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And so I've been trying to really push myself on both ends.

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How do I take more time off?

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To be able to reflect and do things to gimme life and the purpose and, a lot of things around that.

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And then also, how do I make more money in the business?

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How do I scale up over there?

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And I think it's possible.

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It's not like you have to work more to make more money.

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It's, you can just be more directed and really have your way where you can do both, where you can actually have a self-managing company and then really have it grow and scale over time.

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And those are some goals that I have.

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Excellent.

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Yeah, I was actually at the Berkshire Hathaway meeting.

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Warren's last one.

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I go every year, but.

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This may have been my last one too.

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And he talked a lot about this stuff.

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And it's interesting'cause his if you really think about it, that's what he realized very early on and that he wanted too.

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But what we look at as work and money making is what he, I.

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Always wanted to do anyways.

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That's just his passion, right?

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So he sits there and he, his idea of what to do with that time freedom is to, sit down and read six, seven hours a day on different ideas and just think about, the world and his investments and the risk involved.

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And he's rewarded.

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He not only has been rewarded well for it, but he's rewarded a lot of people who trusted him for it.

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So that's great.

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Yeah.

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So

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what yeah, I think I, I do think studying and be, sorry.

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Go ahead.

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There's a little delay here.

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Sorry.

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I think that, I do think that studying and being, interesting, one of the things I've learned in my research on wealthy people is that people that are very wealthy on often will study and research and learn and spend.

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A lot of, it's, it becomes like a part-time job.

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So like Warren Buffett, hours a day reading Mark Cuban, Oprah Winfrey, a lot of very wealthy people spend a lot of time.

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Time educating themselves.

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And that's a huge, if who wants to grow their wealth, just invest in, 20 minutes a day reading a book or listening to audio books.

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I think last year I finished 90 books.

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This year my goal is 90 and I'm on track for a hundred this year on 2025.

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So it's just, I think you have to continue what it does, it allows you to bring ideas from different places and bring them together.

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And it's all different types of books, but I just think, really engaging your mind is so important and coming up with new ideas and, interacting with those is important.

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Yeah, where you brought that up.

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I, you mentioned earlier, which I wasn't aware of before this, but you wrote a book called Rich Brain, right?

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And that's where you did the interviews with all of the high net worth folks.

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Yeah.

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Yeah.

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So my my first, so my first book, fire Yourself is on the shelf behind me here.

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I replaced your working income with passive income in three years or less.

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Became an Amazon category number one bestseller for real estate investing.

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And it really is, how do I go from doing stocks, bonds, being a, just a traditional money, investor to like actually getting into real estate, learning about passive inve investing, vetting any e deal at a different size, and the process of raising$50 million for real estate and other.

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Types of deals.

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I've had all these conversations with, high net worth investors, average net worth of 2 million, some as high as, several hundred million.

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And just, what I really try to look at is what are the things that actually make someone wealthy?

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And really, this there's a narrative Louis in our culture that's you're either born with money or you're not.

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It's the haves.

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And the haves not, this is very common in our.

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In media and culture is the, the haves and people that, the trust fund people, whatever, and that stuff does happen, but it's not really the way things actually generally work.

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And you and I know that because I imagine you probably became a middle class family, I'm imagining.

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Is that correct?

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I am no.

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I grew up in a very lower working class family.

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Yeah.

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I'm first gen immigrant family.

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Lower, yeah.

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So you, yeah.

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But you did not come from a wealthy family.

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And so actually, fidelity Investments in 2019 did a study and they found that actually 86% of millionaires are self-made.

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So just like yourself, like me, they did not come for, they did not inherit their wealth, right?

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And so if that's the case.

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Then these are learnable, teachable things around mindset and habits.

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And so I wrote this book, it was Rich Brain, how the Wealthy changed their Brain to change their Bank account.

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And then I realized I had to rewrite it'cause I was about talking about the mindset, the wealth habits, the networking, all that stuff.

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And then I realized, those are three books.

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So basically I narrowing it down just to rich Brain.

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Which is, what are the specific mindsets around wealth?

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There's something called wealth worthiness, which allows people to actually hold and have wealth and not blow it.

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And also, walking in, just if the different activities such as affirmations, I call them whisperings, is what we say to ourself along the way and a couple other kind of mindset habits that people do that are wealthy.

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So that's really what rich rain is brain is about.

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I'm hoping it will come out this year in 2025, but I've gotta get Kraken and on the rewrite here to get that done.

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Okay, so what that that's an interesting thing.

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I actually, as somebody who's, who a few times have built a little bit of wealth and haven't done as great of a job of holding onto it in the past that's changing.

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But what is that transition that, it seems like it's an evolution, right?

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Where you learn how to make money, but keeping it can be actually a greater challenge.

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So what are those tricks?

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I think, yeah for most.

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So for most people it really comes down to I have this thing called wealth worthiness.

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'cause what'll happen, a lot of people, they will start with okay, I make a hundred thousand dollars a year,$50,000, whatever the amount is.

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And then they'll say, oh, I got a raise.

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Now.

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I go, I.

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125,000 or go to 150,000 where they these in incremental bumps.

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Eventually they're making really good money.

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And that's in a good scenario that will happen sometimes that people will stay where they're at.

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The a hundred thousand dollars person will just find a way to make a hundred thousand dollars versus somebody who's making a million dollars, they'll just find a way to make a million dollars.

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So there's this kind of inner thermostat or this inner thermometer that kind of can keep us at a certain level.

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And there, there are cases though, where somebody makes a big jump from one level to a much higher level.

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I had this happen where I went from, making.

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Good salary, my medical sales job, and I went to, but basically I was able to about 20 x my net worth in four years.

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And that really happened because I was able to, through affirmations, through stepping in and just saying visualizing this, becoming this different person, I was able to step in and receive it because I be, I became that person versus a lot of people, their plan for becoming wealthy is to, A, either win the lottery or have their wealthy uncle die and inherit the money, right?

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Those are the options that are before us.

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So if somebody's give the.

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Give the money to them, then there's really no idea of how am I actually going to be able to get there.

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And so this is very similar though too, this idea of worthiness.

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If I'm a single guy and I'm at a party and I walk into a room and I see a beautiful woman and and I wanna go say hello to her, my self talk is negative, right?

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If I'm like, oh, I'm not good looking, she'd never like me, I've got nothing to offer, how's that conversation gonna go?

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It's probably not gonna go very well, or it's probably not even gonna happen, right?

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And it's the same with wealth.

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It says about 90% of people have self-sabotaging behaviors, if I walk into a business meeting, if I walk into a place or an, a meetup with other investors and I'm not seeing myself in the way that I want to be seen or that kinda as that person of wealth then I'm not gonna be able to identify those deals.

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And I have an example of this.

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I actually I.

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I was looking at, I was continu doing, stepping into, okay, I'm gonna be a 10 x person and where I'm at right now with my net worth, how are we gonna get there?

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It comes from okay maybe acquiring a certain type of business or something else.

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And I basically, an opportunity came and I tried to pass on it, but I kept coming back to, no, I think this actually could be an opportunity.

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Opportunity.

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'cause it was so big, it was like five times the size of our current business.

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But I thought, okay, this is actually something that could actually take us to the next level.

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And so I was able to see and identify it because I became that person.

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So again, I think it's just so important how we think about ourselves in relation to our wealth.

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And there's things that we don't even know that are actually hindering us as we show up.

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So it's like a lot of those are mindset things, but that idea of wealth worthiness is very critical to that.

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Yeah.

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We're gonna stay on this one'cause this is a really good topic.

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If that's okay, and it's a little bit different.

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Yeah.

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The I will say this.

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I've known, like you, I've known a lot of high net worth folks and I just notice.

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We all have limiting beliefs around different areas, right?

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Like you mentioned a pretty girl in the bar sometimes it, it's that, sometimes, for a lot of us it's around money, right?

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And what I've noticed with a lot of them as I've gotten to know them and be and built a network around them and their good friends, is oftentimes they don't have the money when they see an opportunity.

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Like they see something like you said, you identified a five x opportunity for your business and oftentimes I, when I've had limiting beliefs, I see that and I'm like, oh I can't do that.

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I don't have that money.

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But they don't see that.

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They're like, okay, this is a great five x opportunity.

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How are we gonna get it?

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We're gonna do it, it's not like I can't do it or not shooting it down, or something like that.

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Did you find that to be the case as well?

00:12:41.024 --> 00:12:47.849
Yeah, I think that I, it's so easy to discount ourselves and think, oh, that's a great opportunity for someone else.

00:12:47.849 --> 00:12:49.918
The famous scene I can think of is the movie Dumb and Dumber.

00:12:49.918 --> 00:12:57.538
I just watched this recently on a plane trip where they're at the very end and you know these two guys, and they're walking around and it's the bikini bus comes by and they're like, Hey, we're looking.

00:12:57.653 --> 00:12:59.364
For two guys to help us out, whatever.

00:12:59.364 --> 00:12:59.964
And then he says, oh yeah.

00:12:59.964 --> 00:13:03.894
Like they, they basically pass on this opport always, it's a good opportunity for someone else kind of thing.

00:13:04.163 --> 00:13:05.124
But that's what we do, right?

00:13:05.124 --> 00:13:05.183
Yeah.

00:13:05.183 --> 00:13:08.033
We pass on a good opportunity and it really occurs.

00:13:08.033 --> 00:13:16.139
The same with wealth is it's and what they, this has been said, I'm not the person that came up with this, but instead of the, I can't do this, the question is how can I do this?

00:13:16.139 --> 00:13:16.354
How can I do this?

00:13:16.734 --> 00:13:22.754
And so we've had deals, been able to close and been able to work through it because we've just said how can I if the deal's good enough.

00:13:23.464 --> 00:13:28.053
And you're willing to, ask enough questions to get around people, a partner, even give equity or whatever you gotta do.

00:13:28.109 --> 00:13:31.229
A lot of you can get a deal done just simply by persistence.

00:13:31.288 --> 00:13:32.908
And sometimes it's not always possible, but most of the time it is.

00:13:32.908 --> 00:13:34.708
And that's how a lot of deals actually get done.

00:13:34.889 --> 00:13:35.009
Yeah.

00:13:35.009 --> 00:13:38.578
Is they do take a sense of grit and persistence to be able to get something done.

00:13:38.578 --> 00:13:39.208
So I think that I.

00:13:39.313 --> 00:13:47.594
It's easy to discount or disqualify ourselves, but again, if you're visualizing, I'll say it this way, isn't the mindset thing Napoleon Hill we have the same last name, but he is not related.

00:13:47.594 --> 00:13:50.599
I wish he was, but he would say, spend 30 minutes a day.

00:13:51.219 --> 00:13:54.249
Thinking about the person that you intend to become, right?

00:13:54.249 --> 00:13:54.308
Yeah.

00:13:54.308 --> 00:13:55.028
30 minutes a day.

00:13:55.028 --> 00:13:55.749
That's a long time.

00:13:55.808 --> 00:13:55.869
Yeah.

00:13:55.928 --> 00:13:59.999
But if you think about that okay, if I'm a 10 x, let's say I'm a, let's say I have a network, I'm a billionaire, right?

00:13:59.999 --> 00:14:01.589
What kind of presence do I have?

00:14:01.589 --> 00:14:03.208
What kind of house do I live in?

00:14:03.208 --> 00:14:04.708
What kind of, how do I walk?

00:14:04.708 --> 00:14:06.239
What kind of stat, what kind of humility I.

00:14:06.318 --> 00:14:07.548
But also what kind of confidence?

00:14:07.548 --> 00:14:08.149
What does that look like?

00:14:08.149 --> 00:14:09.109
What does that feel like?

00:14:09.259 --> 00:14:14.469
And if I'm visualizing myself as that person, that eventually I begin to become that person, right?

00:14:14.469 --> 00:14:14.528
Yeah.

00:14:14.528 --> 00:14:17.379
And so I begin to show up in a way where I have a sense of power.

00:14:17.379 --> 00:14:21.349
And so there's this idea of I think Robert Kiyosaki came up with this, the idea of be, do, and have, right?

00:14:21.349 --> 00:14:24.418
People want, they don't want to, they don't wanna become the person or do the things.

00:14:24.418 --> 00:14:25.678
They just wanna have the stuff, right?

00:14:25.678 --> 00:14:27.269
I wanna have the jet, I wanna have the money.

00:14:27.269 --> 00:14:29.489
I want to have the, but that's the wrong order, right?

00:14:30.234 --> 00:14:34.043
And that's where people that win the lottery, they just have, right here you go one day, all of a sudden here's a hundred million dollars.

00:14:34.104 --> 00:14:36.024
And they don't, they haven't become that person.

00:14:36.024 --> 00:14:37.524
So then typically they mostly blow out.

00:14:37.524 --> 00:14:42.813
Most people will go bankrupt that are, lottery winners or there's NFL players that 85% of'em go broke within five years.

00:14:42.813 --> 00:14:46.153
The ES ESPN documentary called Broke, which is really phenomenal interesting to learn.

00:14:46.153 --> 00:14:48.134
But the idea is that you need to become the person.

00:14:48.134 --> 00:14:50.354
So you basically become the person internally.

00:14:50.354 --> 00:14:51.313
You see yourself that way.

00:14:51.313 --> 00:14:55.783
You show up that way, you do the things that a wealthy person does, and then.

00:14:55.933 --> 00:14:57.614
Over time, you have the stuff, right?

00:14:57.614 --> 00:15:01.274
So that's how the character and that person has developed the visualization.

00:15:01.274 --> 00:15:02.653
You actually become that person.

00:15:02.953 --> 00:15:04.964
But it has to start that way.

00:15:04.964 --> 00:15:07.163
Or else, you might have incremental jumps.

00:15:07.163 --> 00:15:15.788
People do it incrementally, but the way you make big jumps is you have to spend a lot of time on the mindset side where you actually become that person first, and then you start doing those things and then you have the stuff.

00:15:16.019 --> 00:15:16.308
Yeah.

00:15:16.749 --> 00:15:17.318
I love that.

00:15:17.379 --> 00:15:19.899
Oh, there is so much gold in that.

00:15:20.048 --> 00:15:30.173
Bronson, what are if we can get really concrete here, like what are some of the affirmations of visualizations that you did when you went to this work?

00:15:30.349 --> 00:15:30.469
I.

00:15:31.734 --> 00:15:31.913
Yeah.

00:15:31.913 --> 00:15:33.994
So yeah, I'll get vulnerable here, or, full kimono.

00:15:34.024 --> 00:15:38.984
I went through a divorce seven years ago and I, came through it and I just felt no sense of self worth.

00:15:38.984 --> 00:15:40.453
I felt am I even okay?

00:15:40.453 --> 00:15:41.264
Am I okay with God?

00:15:41.264 --> 00:15:42.193
Am I okay with myself?

00:15:42.193 --> 00:15:42.734
Am I even.

00:15:44.068 --> 00:15:44.668
Lovable.

00:15:44.719 --> 00:15:47.538
A lot of things were really like, hit me very at a very deep level.

00:15:47.808 --> 00:15:52.399
And so I started to, I actually found some Zig Ziglar's affirmations and I started reading some of those and one of'em.

00:15:52.469 --> 00:15:53.788
And then I created, started creating my own.

00:15:53.788 --> 00:16:01.028
And one of'em I created was I'm worthy of the love and belonging of others, or, as a beloved son of God, I'm worthy of love and belonging of others.

00:16:01.028 --> 00:16:05.019
And like that, that just, I, I didn't, when I said it, it didn't really feel real.

00:16:05.019 --> 00:16:07.999
And whenever we have something we know is true in our mind.

00:16:08.269 --> 00:16:09.649
We don't feel it in our heart.

00:16:09.649 --> 00:16:11.269
A lot of people know they're loved, right?

00:16:11.269 --> 00:16:14.808
We know we're loved, we know we're important, but like we know it in our head, but we don't feel it, right?

00:16:14.989 --> 00:16:18.563
Or we know that we have got we're doing the same as everybody else, but we don't feel it.

00:16:18.563 --> 00:16:20.004
We don't actually, it doesn't come from within.

00:16:20.183 --> 00:16:23.394
So the only way to get it from your head to your heart is you have to meditate on it.

00:16:23.604 --> 00:16:25.793
And that's what these I really call them whisperings, right?

00:16:25.793 --> 00:16:27.504
Affirmations are what you say.

00:16:27.754 --> 00:16:31.024
So you know, the idea about worthiness and really seeing myself as a worthy person.

00:16:31.173 --> 00:16:33.484
Another one was really around just being self-confidence.

00:16:33.484 --> 00:16:37.333
Says, I Bronson own the room with the confidence and the authority of a king.

00:16:37.384 --> 00:16:38.433
And I really lean into that.

00:16:38.484 --> 00:16:40.433
And so this is my, this is who I am.

00:16:40.583 --> 00:16:46.104
And so now in the beginning that felt, didn't feel authentic to say that it didn't feel like that was real to say that.

00:16:46.433 --> 00:16:51.833
But over time what happens, and it was probably, it took six to 12 months, but it started to oh man, I actually do feel this internally and.

00:16:52.908 --> 00:16:54.979
So I can walk into a room and I could tap into that.

00:16:55.158 --> 00:16:56.958
I'd be like, man, I show up this way now.

00:16:56.958 --> 00:16:59.028
I am this guy versus I felt timid before.

00:16:59.178 --> 00:17:03.558
So again, the reason I call them whisperings instead of affirmations and affirmation is what you say in the mirror.

00:17:03.558 --> 00:17:05.088
Whispering is what you say to yourself.

00:17:05.138 --> 00:17:09.578
When you're about to walk in the room or you start to have that self-doubt, you come back and say, no, this is who I am.

00:17:09.578 --> 00:17:13.058
And you whisper those truths to yourself, either what you know to be true.

00:17:13.479 --> 00:17:15.189
Story, what you want to be true about yourself.

00:17:15.278 --> 00:17:17.588
And then what happens is words are very creative.

00:17:17.588 --> 00:17:25.818
Now, if you take us to the deepest level, for me it's a very faith oriented level about what you know, God, in the beginning, God created and he spoke and he said, let there be light.

00:17:26.118 --> 00:17:27.378
He could have just snapped his fingers.

00:17:27.378 --> 00:17:30.199
He could have just created, but he actually spoke and then it happened.

00:17:30.398 --> 00:17:34.743
And so by us speaking words, it actually creates something in our life, right?

00:17:34.894 --> 00:17:41.973
If I don't speak it out, if I don't say it, if I don't actually say I love my daughter, I can do all the things I love, she may not know unless I actually say it, right?

00:17:42.183 --> 00:17:45.394
So to me, words are things that actually have creative power.

00:17:45.394 --> 00:17:50.104
So as I create myself through my words, I create, Hey, I'm this loving, confident person.

00:17:50.104 --> 00:17:51.064
I'm a great dad.

00:17:51.759 --> 00:17:52.689
I show up in this way.

00:17:52.689 --> 00:17:54.098
I have the confidence, authority of a king.

00:17:54.308 --> 00:17:55.388
I'm worthy, I'm a giver.

00:17:55.388 --> 00:17:56.798
I give in these ways, whatever.

00:17:56.798 --> 00:17:58.328
I'm actually creating that in my life.

00:17:58.328 --> 00:18:02.439
And if something goes out or I start to act a different way, I say no, this is the person that I am.

00:18:02.648 --> 00:18:07.088
So then it allows me to live from a place of my values, a place of what I'm creating for myself.

00:18:07.088 --> 00:18:07.538
And it's worked.

00:18:07.538 --> 00:18:08.648
It's definitely worked to do all this.

00:18:08.648 --> 00:18:09.338
It takes me, yeah.

00:18:09.388 --> 00:18:10.259
Time to set that up.

00:18:10.259 --> 00:18:11.489
And it takes about five minutes a day.

00:18:11.864 --> 00:18:14.894
Walk through those, but I read my goals, my mission statement, my whispers.

00:18:14.894 --> 00:18:16.304
I do all those every morning.

00:18:16.513 --> 00:18:19.114
But what happens is I have this incredible benefit that I walk in a room.

00:18:19.114 --> 00:18:19.804
I know who I am.

00:18:19.804 --> 00:18:20.463
I know why I'm there.

00:18:20.463 --> 00:18:21.304
I know what I'm there to do.

00:18:21.304 --> 00:18:22.594
And so that opportunity presents itself.

00:18:22.594 --> 00:18:23.554
I'm able to walk forward in it.

00:18:23.554 --> 00:18:30.394
So I think those are the things that really have shifted the way that I see myself and how I'm able to have that confidence in those areas.

00:18:31.023 --> 00:18:32.074
Oh, geez, Bronson.

00:18:32.433 --> 00:18:33.334
I love that man.

00:18:33.723 --> 00:18:40.394
I gotta say I think I wanted an exercise as part of a sales training where we had to create our life list, they called it right?

00:18:40.394 --> 00:18:43.574
Where we just, everything we want to do with our lives, right?

00:18:43.574 --> 00:18:45.973
And then reverse engineer it.

00:18:46.513 --> 00:18:51.433
And figure out what do we need to survive right now and what do we need to knock some of those off?

00:18:51.433 --> 00:18:52.963
And then what do we need for all of them, right?

00:18:53.019 --> 00:18:56.719
And we put a dollar amount next to'em, and then we, get there and look at that number.

00:18:57.348 --> 00:18:59.088
And it's always shocking, right?

00:18:59.088 --> 00:19:00.409
It's always very shocking number.

00:19:00.409 --> 00:19:01.394
It is just a number.

00:19:01.903 --> 00:19:06.973
Back then when I did this, I just remember seeing it like it, I was like, it scared the crap outta me, right?

00:19:06.973 --> 00:19:07.663
I see this number.

00:19:07.663 --> 00:19:08.324
I'm like, no way.

00:19:08.653 --> 00:19:09.854
And then the key is you gotta.

00:19:10.949 --> 00:19:12.058
Exactly to yourself.

00:19:12.118 --> 00:19:20.648
Like you said, you say to yourself, I deserve, X amount to be making X amount, in a variation of that, to live the life I want or whatever.

00:19:20.949 --> 00:19:29.209
And and I think when you first say that to yourself, just like you said about owning the room or something, there's a real discomfort it's hard to say, right?

00:19:29.878 --> 00:19:32.042
I think or, but once you actually do it.

00:19:32.758 --> 00:19:34.178
And you start to internalize it.

00:19:34.178 --> 00:19:40.087
There is there you can like, almost like physically feel the internal transformation, right?

00:19:40.798 --> 00:19:42.327
I'll give you a another example.

00:19:42.327 --> 00:19:42.867
I went through, yeah.

00:19:42.897 --> 00:19:46.998
For years I wanted to I wanted to qualify for the Boston Marathon.

00:19:47.298 --> 00:19:47.688
All right?

00:19:47.688 --> 00:19:51.758
So like back in 2014 I was about a close to a five hour marathoner.

00:19:52.522 --> 00:19:55.012
And I said, oh, I want to qualify by 2020.

00:19:55.163 --> 00:19:56.932
And that became like a mantra for me.

00:19:56.932 --> 00:20:03.242
I, I'm gonna qualify I qualify for the Boston Marathon by 2020, and I knew the times I had to hit and all this.

00:20:03.242 --> 00:20:06.623
And I could I'd say I can run a marathon and, under three 10, all this stuff.

00:20:06.623 --> 00:20:08.123
And back then it just seemed like impossible.

00:20:08.123 --> 00:20:13.113
I, I get scared, I felt silly saying it, sharing it, all this stuff, it just wasn't.

00:20:13.682 --> 00:20:14.462
A conceivable time.

00:20:14.593 --> 00:20:17.113
Now I can pretty comfortably run under three 10.

00:20:17.143 --> 00:20:22.932
I've qualified many times, but I remember the run I was on a long run where I physically just.

00:20:23.278 --> 00:20:38.042
Ran and saw the timer at the next to the finish line in read letters where I might just cry, you know where it said 3 0 4 and I knew I had to beat it by six minutes, and and it was, and I saw it and I crossed the finish line.

00:20:38.042 --> 00:20:40.333
And after, I just I just started bawling.

00:20:40.333 --> 00:20:43.873
This was just a long run, a training run, and that, and I qualified.

00:20:44.343 --> 00:20:54.843
And then I went to a grandma's marathon, ran that marathon, and my time at Grandma's was exactly on the dot flat 3 0 4, and that was part of that training for that.

00:20:54.873 --> 00:20:55.712
Isn't that incredible?

00:20:55.712 --> 00:20:59.343
So you, it is really all what we created in our head, right?

00:20:59.373 --> 00:20:59.583
Yeah.

00:20:59.583 --> 00:20:59.823
It's,

00:20:59.972 --> 00:21:00.242
yeah.

00:21:01.153 --> 00:21:01.663
There's this story.

00:21:01.663 --> 00:21:07.722
Jim Carey, the actor, he had, I believe I could make it the amount, amount wrong, but it was before he did Dumb and Dumber before he did.

00:21:08.032 --> 00:21:09.613
And I, he used to be make Jim Carrey fans.

00:21:11.133 --> 00:21:16.542
His nineties movies, but he did he wrote himself a check for$10 million for services rendered.

00:21:16.542 --> 00:21:17.563
And this was five years out.

00:21:17.563 --> 00:21:18.313
He wrote a post date.

00:21:18.462 --> 00:21:19.772
He would pull it out and he would look at it.

00:21:20.163 --> 00:21:27.873
And literally it was like, I get kind of goosebumps thinking about it, but to the month, like he got his$10 million check for being in, I think it was in Dumb and Dumber actually.

00:21:28.083 --> 00:21:28.232
Yeah.

00:21:28.292 --> 00:21:29.762
And so this stuff is real.

00:21:29.762 --> 00:21:29.853
Yeah.

00:21:29.853 --> 00:21:31.772
It's I've had times where I visualize something.

00:21:32.448 --> 00:21:34.748
It's just what you're saying is I feel worthy this, whatever.

00:21:34.748 --> 00:21:41.083
So it's like I, people I do, I used to do a real estate meetup in LA and we had 60 people, 56 people show up every time.

00:21:41.083 --> 00:21:44.742
I remember we, we did this monthly and the last six years, I just recently stepped out of it.

00:21:44.742 --> 00:21:49.093
But we had a guy show up to one of these meetings and we did a lot of, we talk a lot about mindsets.

00:21:49.093 --> 00:21:52.123
We talked about real estate, but we'd spent about five, 10 minutes on mindset and different things.

00:21:52.153 --> 00:21:55.873
And this guy was just like, you know what was kinda looking around like this is a joke.

00:21:55.873 --> 00:21:56.262
What number?

00:21:56.262 --> 00:21:57.373
The thing is the dumbest thing ever.

00:21:57.762 --> 00:21:58.782
And so he was in the wrong room.

00:21:58.782 --> 00:21:59.442
'cause I realized like.

00:22:00.067 --> 00:22:03.617
When it comes to, people that, for me there's a huge link between invest.

00:22:04.083 --> 00:22:06.603
Investing real estate and really becoming a different person.

00:22:06.603 --> 00:22:07.893
'cause that's what it allows you to do.

00:22:07.893 --> 00:22:09.903
It's not that I love real estate, I love what it does for me.

00:22:09.903 --> 00:22:10.982
I love what investing does.

00:22:10.982 --> 00:22:23.907
It opens up freedom of time and all these purpose and but anyway, but there, I believe there's so much mind work and so much heart work that can be done that allows us to just be a better different person that we can actually show up, be more.

00:22:24.008 --> 00:22:24.637
Present.

00:22:24.637 --> 00:22:26.288
We'll be happier, we'll be more fulfilled.

00:22:26.288 --> 00:22:27.127
We'll go after our dreams.

00:22:27.337 --> 00:22:29.887
Otherwise, we, the alternative to that is you become a victim.

00:22:30.157 --> 00:22:31.928
Just there's all these reasons why you can't do it.

00:22:31.928 --> 00:22:33.038
And this is how most people operate.

00:22:33.038 --> 00:22:33.907
They're critical of everything.

00:22:33.907 --> 00:22:36.157
There's a lot of cheap seats and people just criticize others.

00:22:36.428 --> 00:22:40.488
But it's the idea of being in the arena, being on the court and just actually living life.

00:22:40.548 --> 00:22:40.667
Yeah.

00:22:40.667 --> 00:22:40.877
And

00:22:40.877 --> 00:22:46.218
Bernie Brown, who's a favorite author of mine, she wrote a book, the Gifts of Imperfection, and she said that she checks about shame of vulnerability.

00:22:46.458 --> 00:22:47.897
She would say, there are people that are critical of.

00:22:48.357 --> 00:22:54.627
Out there, but she said, if you're not on the court like getting your ass kicked, then I don't care what you think about what I'm doing.

00:22:54.728 --> 00:22:54.788
Yeah.

00:22:54.788 --> 00:22:55.441
I don't care about it.

00:22:55.441 --> 00:23:02.651
But a lot of times we can be so attuned to the people that don't care about us that, are critical or we get a critic here and there, but that's a sign that we're actually doing something.

00:23:02.651 --> 00:23:11.665
So I think that kind of ties in with this, but again, maybe it speak to somebody in some way, but just the being willing to put yourself out there to do things that are different, to try unconventional things, no matter what critics say.

00:23:11.846 --> 00:23:15.625
Just because you want it, you're willing to become that and you're open and you wanna become that, that better person.

00:23:16.185 --> 00:23:16.486
Yeah.

00:23:16.965 --> 00:23:18.155
Oh man that's so good.

00:23:19.576 --> 00:23:21.486
Let's let's transition a little bit.

00:23:21.546 --> 00:23:29.736
It's hard'cause this is deep stuff and I, this is actually one of the things I originally wanted to start the Wayfinder show for, was to have these conversations.

00:23:29.736 --> 00:23:32.915
But I know you wanna talk a little bit about your business as well.

00:23:33.365 --> 00:23:34.296
So let's do that.

00:23:34.296 --> 00:23:38.425
So you got into multifamily investing and why multifamily?

00:23:38.425 --> 00:23:38.965
First of all.

00:23:39.965 --> 00:23:40.145
Yeah.

00:23:40.145 --> 00:23:43.596
So for me I actually, there's a saying when the student is ready, the teacher appears.

00:23:43.596 --> 00:23:50.905
And so I had some single family, I had four single family houses with with a partner and just realized it wasn't allowing me to get to my goal as quickly as I wanted.

00:23:51.125 --> 00:23:56.526
I have a relative that has been doing multi-family investing for years, and he's like, why don't you do multi-family apartments?

00:23:56.526 --> 00:23:57.726
And I was like I don't have the money.

00:23:58.625 --> 00:23:59.705
He said you can raise the money.

00:23:59.945 --> 00:24:03.155
So I started learning, just some of the efficiencies of multifamily.

00:24:03.155 --> 00:24:05.675
It actually cash flows, at least historically.

00:24:05.675 --> 00:24:10.205
The last few years have been a little different, as but it's cash flow better, it's much more efficient asset generally.

00:24:10.205 --> 00:24:20.115
Instead of having a hundred houses, you imagine we've got a repair guy that go, has to go to every single house and if there's an issue and go look at the issue and then go to Home Depot and come back versus, when you have a hundred in one place.

00:24:20.746 --> 00:24:24.645
Space with the same roof, the same plumbing, the same type of appliances, the same paint colors.

00:24:24.915 --> 00:24:27.526
Typically that maintenance person is full-time on staff.

00:24:27.526 --> 00:24:30.976
Maybe there's multiple full-time maintenance people on staff, and so it's much more efficient.

00:24:30.976 --> 00:24:37.266
So I think the idea of being able to scale up and do more efficient assets I would say from real estate, they say that multifamily has been.

00:24:37.955 --> 00:24:41.145
Number one owned institutional asset class, right?

00:24:41.145 --> 00:24:42.155
So it's very common.

00:24:42.155 --> 00:24:43.655
People, large institutions do it.

00:24:43.655 --> 00:24:47.195
There's hedge funds and real estate investment trust and different things that do it.

00:24:47.195 --> 00:24:49.766
So it's a very stable product.

00:24:49.816 --> 00:24:58.365
Obviously with rates rising very quickly, that's changed things a little bit, but I think it's some, it's understandable for people, and it's a great way for people to jump in and start learning how to grow their wealth.

00:24:58.726 --> 00:24:59.026
Yeah.

00:24:59.566 --> 00:25:03.976
So you are also pretty well known for being an expert in capital raising.

00:25:04.320 --> 00:25:12.510
I'm assuming that goes in line with what we've been talking about, which is you use that to figure out how to buy these multifamilies that you couldn't just write a check for originally.

00:25:12.611 --> 00:25:14.711
So talk a little bit about that.

00:25:15.520 --> 00:25:16.451
Yeah, exactly.

00:25:16.901 --> 00:25:17.171
Yeah.

00:25:17.171 --> 00:25:17.351
Yeah.

00:25:17.351 --> 00:25:19.060
You know that we had our four single family houses.

00:25:19.060 --> 00:25:24.851
The next project we did was 225 units, and people say how would in the world would you go from four single families to a 2 25 unit?

00:25:24.851 --> 00:25:25.990
It was mostly, partner.

00:25:26.141 --> 00:25:27.371
I had a partner who had been doing it for 15.

00:25:27.746 --> 00:25:28.855
Years had been managing these.

00:25:28.855 --> 00:25:30.846
So we had a partnership to be able to do that together.

00:25:30.846 --> 00:25:34.925
And then I found investor put a hundred thousand into that deal and we raised a few million total for it.

00:25:34.925 --> 00:25:36.615
And and the deal worked out very well.

00:25:36.615 --> 00:25:37.526
So I think that, having.

00:25:38.401 --> 00:25:41.861
Team and having seeing how to really help people.

00:25:41.961 --> 00:25:45.750
This is one thing, a lot of people listening, maybe they have more money than they have time.

00:25:45.750 --> 00:25:50.881
If you have more than a half million or a million dollars, then you know, you maybe being a passive investor would make more sense for you.

00:25:50.911 --> 00:25:53.161
But if you have less than a half million, it's maybe being more active.

00:25:53.161 --> 00:25:56.941
So for me, I didn't really have a lot of savings and like I said, I went through a divorce, so I.

00:25:57.240 --> 00:26:00.010
I had to say, okay, I'm, I don't have a lot of time and I'm gonna make time.

00:26:00.010 --> 00:26:04.570
So I was doing 30 hours of my main job, maybe 30 plus hours, 35 hours of my real estate stuff.

00:26:04.570 --> 00:26:08.800
And I just tried to try to find a way, how can I really help people that have a money problem?

00:26:09.131 --> 00:26:10.451
Not that they don't have money, right?

00:26:10.510 --> 00:26:12.381
Simple, have that problem, but that they have money.

00:26:12.381 --> 00:26:14.181
They don't know how they invest it, where they get cash flow.

00:26:14.181 --> 00:26:14.901
They don't know how to invest it.

00:26:14.901 --> 00:26:16.701
They should be doing real estate, but they don't know how to do it.

00:26:16.911 --> 00:26:17.300
So I started.

00:26:17.776 --> 00:26:18.526
Educating around that.

00:26:18.526 --> 00:26:24.445
I started a podcast, started a monthly webinar that we do where we bring ex panel of experts in and we talk through different things related to real estate.

00:26:24.445 --> 00:26:31.546
I wrote a book, so these different things really just to try to help people in that conversation of how do I grow my wealth without taking up more of my time?

00:26:31.546 --> 00:26:32.086
How do I, I.

00:26:32.215 --> 00:26:36.185
I have my business, I've got my family, I've got my job, whatever the thing is.

00:26:36.185 --> 00:26:37.445
And, but how do I grow that?

00:26:37.445 --> 00:26:39.996
How do I actually help people make money while they sleep?

00:26:40.046 --> 00:26:41.425
So we've started, we started multifamily.

00:26:41.425 --> 00:26:42.955
We've done over 2,500 multifamily units.

00:26:42.955 --> 00:26:53.746
We've shifted the last couple years to go a lot more kinda the private equity route, buying businesses doing oil and gas, even doing debt funds that are in first position, debt funds in real estate, but basically things that cash flow.

00:26:54.596 --> 00:26:56.996
Because real estate used to cash flow really well.

00:26:57.185 --> 00:27:00.365
Meaning, people invest and they get ongoing monthly, quarterly, cash flow.

00:27:00.615 --> 00:27:03.256
And that's what allows people, my book says, fire yourself.

00:27:03.256 --> 00:27:07.246
If you don't have cash flow, it makes a lot of money someday that's great, but it doesn't allow you to leave your job.

00:27:07.246 --> 00:27:08.865
It doesn't allow you to actually have that income.

00:27:08.865 --> 00:27:11.445
And these types of investments that I mentioned, they do.

00:27:11.445 --> 00:27:13.246
So we've done a lot in real estate lately.

00:27:13.246 --> 00:27:16.365
We've shifted to a lot more non-real estate stuff that really provides cash.

00:27:16.780 --> 00:27:17.141
Flow.

00:27:17.381 --> 00:27:19.691
And it's all really one of three reasons people come to us.

00:27:19.691 --> 00:27:24.451
It's for appreciation of, growing well, growing a long-term wealth cash flow or tax benefits.

00:27:24.451 --> 00:27:27.601
So people are paying more than 50,000 in taxes per year.

00:27:27.601 --> 00:27:31.780
There's ways you can reduce taxes substantially through investing in different types of investments.

00:27:32.260 --> 00:27:32.500
Yeah.

00:27:33.226 --> 00:27:33.675
Excellent.

00:27:33.766 --> 00:27:43.455
I'm wondering with some of these acquisitions, whether it be the multifamily or the, or, the businesses you've been buying are, how are operations handled?

00:27:43.560 --> 00:27:48.211
Are you all vertically integrated or you look for outside managers or what is Yeah,

00:27:48.240 --> 00:27:49.171
so my.

00:27:50.790 --> 00:27:54.070
Yeah so my approach really is I look at things as a passive investor.

00:27:54.070 --> 00:27:56.590
I'm a passive investor outside of what I do in our business.

00:27:56.590 --> 00:27:58.691
And so I look at things as a passive investor.

00:27:58.691 --> 00:28:02.560
So I, my understanding goal is to own everything and really operate nothing.

00:28:02.560 --> 00:28:04.480
I wanna have partners that do a lot of the work.

00:28:04.480 --> 00:28:06.221
I still wanna be able to travel and take time off.

00:28:06.401 --> 00:28:08.020
And so I want that for our customer as well.

00:28:08.020 --> 00:28:14.121
And so I find, best in class operators in different spheres that provide different, again, against solving one or more of those.

00:28:15.635 --> 00:28:17.945
Problems, cash flow, appreciation or tax benefits.

00:28:18.155 --> 00:28:23.576
And so that's how, as an investor I can say I know multifamily, but for me right now, I, multifamily is an interesting time.

00:28:23.576 --> 00:28:24.415
We've done some deals last year.

00:28:24.415 --> 00:28:25.675
We did a couple of multifamily deals.

00:28:25.955 --> 00:28:28.415
I think we're gonna wait until things make a little more sense for us right there.

00:28:28.415 --> 00:28:35.145
So we're gonna shift to things that do cash flow very well mineral rights for oil and gas, or oil and gas drilling itself, or maybe buying a business.

00:28:36.596 --> 00:28:43.945
If you convert to cap rates, so people are familiar with cap rates as if you owned a real estate project in cash, what would the return be per year?

00:28:44.105 --> 00:28:50.105
If you're getting these days, four, five, 6% cap rate, cash flow from a cash investment, that's not bad on a multi-family deal, maybe a little higher.

00:28:50.286 --> 00:28:57.066
But we see some of these mid-size businesses, they're selling for three times profit, which would be about a 30 to 35 cap rate.

00:28:57.270 --> 00:29:01.171
So we're talking like a five to seven times the cash flow, right?

00:29:01.171 --> 00:29:02.964
So that's a whole different business, right?

00:29:03.115 --> 00:29:06.444
So I think it's, as an investor, that's a passive investor, you have a choice.

00:29:06.444 --> 00:29:08.904
You could be a one trick pony and only do multi-family real estate.

00:29:09.115 --> 00:29:10.795
Or you could do self-storage or mobile home parks.

00:29:10.795 --> 00:29:11.994
You could do short-term rentals.

00:29:11.994 --> 00:29:13.744
You could do you could buy precious metals.

00:29:13.744 --> 00:29:19.005
You could do oil and gas, you could do coffee farms In South America, you can, there's all kinds of things you can do.

00:29:19.184 --> 00:29:20.085
So I think as an investor.

00:29:20.099 --> 00:29:22.500
Investor, you have to really define what are your goals.

00:29:22.500 --> 00:29:30.119
If your goal is cash flow, then you need to find things that actually cash flow, which real estate right now is not a great cash flow investment.

00:29:30.119 --> 00:29:31.109
It's a great long-term investment.

00:29:31.349 --> 00:29:35.279
Yeah, but it's not a great cash flow investment.

00:29:35.279 --> 00:29:39.809
So again, if I wanna leave my job and my book, I talk about this, I just need, I need to get about five or 6,000 a month.

00:29:40.890 --> 00:29:42.630
In cash flow for my investments.

00:29:42.720 --> 00:29:43.769
And then I was free.

00:29:43.769 --> 00:29:46.589
I didn't have to replace$200,000, which was my sale, my income.

00:29:46.829 --> 00:29:48.750
I just had to get to about 70,000 a year.

00:29:48.750 --> 00:29:53.220
And that was enough for me to live okay enough and have a baseline that I was okay to live.

00:29:53.220 --> 00:30:00.250
So I think that that's, a lot of people miss that and I think it's just, it's good to be open to different types of investments as you look at what your goals are.

00:30:00.714 --> 00:30:01.045
Yeah.

00:30:01.585 --> 00:30:05.855
So if you're gonna be a passive operator, then you're just looking for the income.

00:30:05.855 --> 00:30:13.295
That means you're probably buying some pretty decent sized businesses and properties that you can get great professional management with.

00:30:13.394 --> 00:30:15.755
And what are these businesses in?

00:30:15.994 --> 00:30:16.144
Yeah.

00:30:16.174 --> 00:30:17.585
What are the sizes and such?

00:30:18.585 --> 00:30:19.605
So we've done some different things.

00:30:19.605 --> 00:30:27.105
We've done, there's a rollup strategy we've done in car washes where, you might buy a car wash for, five times earnings or something like that.

00:30:27.105 --> 00:30:31.184
But if you have 20 or 50 car washes, you might sell them for 12 times earnings.

00:30:31.184 --> 00:30:32.325
So there's a higher multiple.

00:30:32.325 --> 00:30:35.369
Pull on the earnings of just by putting'em together.

00:30:35.369 --> 00:30:36.930
So that's the roll up strategy is one way.

00:30:37.170 --> 00:30:37.289
Yeah.

00:30:37.319 --> 00:30:39.960
We've done, we actually were just under contract.

00:30:39.960 --> 00:30:48.180
This is a big, this would, this was the five x and this is, we were gonna buy this business and we had seven months in, we, you did a pause, we'd done all the diligence.

00:30:48.369 --> 00:30:52.240
And then it was basically this company was an e-commerce business that dropped ship from China.

00:30:52.519 --> 00:30:53.809
And it was, the numbers were crazy.

00:30:53.809 --> 00:30:54.650
It was like we were bringing.

00:30:55.410 --> 00:31:02.470
About two and a half million to the table to buy a business that produced about four and a half million dollars per year in cash flow after debt service.

00:31:02.470 --> 00:31:02.529
Wow.

00:31:02.529 --> 00:31:07.545
So this was a business that was the number and it was a$13 million purchase, but it was a$10 million or so loan.

00:31:07.545 --> 00:31:12.694
But then the lender said because the tariffs, we need a personal guarantee from you, and we're not willing to do a personal guarantee.

00:31:12.934 --> 00:31:13.055
Okay.

00:31:13.055 --> 00:31:14.765
And so we ended up we ended up walking on the deal.

00:31:14.765 --> 00:31:16.835
So again, that was, it was disappointing, but.

00:31:16.964 --> 00:31:19.285
Again, we do see those opportunities out there.

00:31:19.285 --> 00:31:24.515
They're rare for passive investors, but we do bring passive investors to those deals because they're unique.

00:31:24.515 --> 00:31:30.275
They provide diversification and the cash flow on this projections, it was at least 20% cash on cash almost from the get go.

00:31:30.305 --> 00:31:33.785
So it's the numbers can be really solid for both the operator as well as the investor.

00:31:33.785 --> 00:31:35.375
And then I, I wouldn't be doing that deal.

00:31:35.674 --> 00:31:46.265
If I didn't have a partner who is an e-commerce expert and he'd, internet marketing background and bought and sold multiple businesses in space, but, it took a little time to find that partner, but when now they have the partner, we're looking for other types of opportunities.

00:31:46.625 --> 00:31:50.859
But I love that approach because again, I can talk to people that are really.

00:31:51.595 --> 00:31:53.845
Estate investors and say, Hey, how's it going with cash flow?

00:31:53.845 --> 00:31:55.315
And they're like, oh man, this just stinks.

00:31:55.404 --> 00:31:55.765
Every call.

00:31:55.765 --> 00:31:56.515
I was like, what am I doing?

00:31:56.565 --> 00:31:58.005
I want, I need more cash flow, right?

00:31:58.055 --> 00:32:02.045
So I said here's an opportunity and here's why we shifted over here and here's what we like about it.

00:32:02.345 --> 00:32:03.184
And there are always risks.

00:32:03.184 --> 00:32:11.194
There's different risks that are there, but some of these businesses, they just are, they're solid, boring businesses that have been around for a while and they just, they print money.

00:32:11.194 --> 00:32:12.815
So it's fun to be a part of something like that.

00:32:13.565 --> 00:32:13.775
Yeah.

00:32:13.775 --> 00:32:14.585
That is exciting.

00:32:14.884 --> 00:32:17.224
Was with you obviously.

00:32:17.900 --> 00:32:26.450
The real estate background, I'm wondering, and there must have been something that happened or happening that's forcing you to transition towards the businesses, right?

00:32:26.450 --> 00:32:31.849
Because I, I see this for a lot of people now, myself included, looking at businesses as well.

00:32:31.930 --> 00:32:38.930
Do you, did you have any certain challenges with maybe, and you know that forced that transition?

00:32:38.930 --> 00:32:38.990
Yeah.

00:32:41.299 --> 00:32:43.460
Yeah, everything's gone perfect the whole time.

00:32:43.460 --> 00:32:44.960
My investing journey never had any issues.

00:32:45.480 --> 00:32:46.500
I just, I can't say it with a straight face.

00:32:46.829 --> 00:32:48.359
Yeah, no we have had some challenges.

00:32:48.359 --> 00:32:53.250
We really had there was a Black Swan event where rates were, people were paying three or 4% on interest.

00:32:53.250 --> 00:33:00.130
And then pretty quickly because of how quickly the rates rose, it was, some of these debt products were nine to 12% a very.

00:33:01.029 --> 00:33:01.779
Short period of time.

00:33:01.779 --> 00:33:08.720
So we saw, some of the multifamily that we'd invested in, that the same product in the same market was worth over a 24 month period.

00:33:08.720 --> 00:33:12.230
And the same condition was worth about 40% less, right?

00:33:12.559 --> 00:33:20.470
So if you do the math, if you're 20%, you put 20% as a 25% as a down payment, and the same apartment in the same condition two years later is worth 40% less.

00:33:20.470 --> 00:33:21.640
You're negative no matter what.

00:33:21.910 --> 00:33:24.430
And if you didn't have, if you had long-term debt, hopefully you're in better shape.

00:33:24.430 --> 00:33:25.329
If not, you're in trouble.

00:33:25.329 --> 00:33:26.410
Even if you feel like you could extend it.

00:33:26.410 --> 00:33:28.900
So we had a couple deals that really struggled, that really.

00:33:29.680 --> 00:33:30.190
Struggle.

00:33:30.190 --> 00:33:32.259
And so I think that, it's important to, to share those stories.

00:33:32.259 --> 00:33:40.339
I think for us, it taught us the importance of either, first of all, being well capitalized, 20% down is not a good way to go about those projects, at least 35, 40% down is ideal.

00:33:40.559 --> 00:33:42.690
If you can have long-term fixed debt, that's typically better.

00:33:42.690 --> 00:33:43.950
We've also, there's a downside of that.

00:33:43.950 --> 00:33:52.244
You can have a lot of prepayment penalties and paid millions of dollars as if you but as we were talking before we started recording, it's just you do this long enough you're gonna have challenges come.

00:33:52.720 --> 00:33:53.950
I've lost investor funds.

00:33:53.950 --> 00:33:55.569
Ken McElroy did the forward in my book.

00:33:55.569 --> 00:33:56.920
He's got 3 billion in real estate.

00:33:57.220 --> 00:33:58.390
He's lost investor funds.

00:33:58.390 --> 00:34:01.450
And I think it's important we share those stories because it's learning.

00:34:01.450 --> 00:34:08.440
Some people will look at things and they'll just say, oh, this went and it didn't go well and therefore, I'm a failure or something like, oh, this, I'm just not good at this.

00:34:08.440 --> 00:34:12.489
It's no, there's learnings there and it's just, are you gonna get the lesson you gonna learn or are you just gonna put in the towel?

00:34:12.489 --> 00:34:15.340
And most people don't, they just kinda won't screw, I guess they're just not gonna do this again.

00:34:15.340 --> 00:34:15.400
Yeah.

00:34:15.730 --> 00:34:17.980
And so those are painful, hard things and I get that.

00:34:17.980 --> 00:34:18.250
But.

00:34:20.155 --> 00:34:26.105
I do think right now, again, coming to real estate now I do think real estate is a great long-term investment, I think in the short run.

00:34:26.105 --> 00:34:26.735
It's challenging.

00:34:26.735 --> 00:34:28.054
It's challenging for investors.

00:34:28.054 --> 00:34:29.135
It's challenging to raise money.

00:34:29.135 --> 00:34:34.114
The, i, the ironic part is the best time to raise money is actually the worst time.

00:34:34.385 --> 00:34:35.974
Like when it comes from a deal perspective to raise, I.

00:34:36.844 --> 00:34:37.204
Money, right?

00:34:37.204 --> 00:34:41.375
So when everybody's giving you money, we've had times where we raised$8 million in 24 hours.

00:34:41.795 --> 00:34:47.335
Looking back, it was not, and that deal turned out fine, but it was like it's typically, those are the times where everybody's excited about it.

00:34:47.335 --> 00:34:50.574
Where it's actually the, probably the most risky time to invest.

00:34:50.574 --> 00:34:58.045
So the idea of being a contrarian, everybody wants to do it, but nobody actually, like nobody actually, it's hard to pull the trigger when that, you're in that situation.

00:34:58.480 --> 00:34:58.900
That's right.

00:34:59.469 --> 00:34:59.800
Yeah.

00:35:00.500 --> 00:35:08.119
That's why I, going back to how we started with Warren Buffett, you gotta admire how he sets himself up to take advantage of opportunities like this.

00:35:08.119 --> 00:35:12.260
'cause I'm seeing some of the best real estate opportunities I've seen in over 15 years.

00:35:12.260 --> 00:35:20.000
And now, but not a lot of people can capitalize on that, and he's always got a war chest ready to just jump on that when it happen.

00:35:20.050 --> 00:35:21.760
Makes you think too what else is coming?

00:35:22.269 --> 00:35:22.329
Yeah.

00:35:23.389 --> 00:35:23.480
But,

00:35:24.110 --> 00:35:26.684
well and his, the way he started too, he had his partnership.

00:35:26.684 --> 00:35:31.394
So he, I think in the sixties, he had his partnership and then he had a point where he just was like, I can't really see opportunities right now.

00:35:31.425 --> 00:35:33.704
'cause this, he was really the president of the stock market and buying businesses.

00:35:33.704 --> 00:35:36.704
And it was just so frothy that he just returned investor funds and waited.

00:35:36.704 --> 00:35:38.355
And he waited, I think a couple years.

00:35:38.355 --> 00:35:38.835
A few years.

00:35:38.835 --> 00:35:39.704
And then he started up again.

00:35:39.704 --> 00:35:40.454
But it's fun.

00:35:40.485 --> 00:35:41.204
It's funny how.

00:35:41.425 --> 00:35:58.804
Again, just being actually people talk about wanting to be a contrarian, but you know when your stock is on the cover of Forbes Magazine or I had somebody, actually a friend that she was invested in Nvidia and she bought it 14 years ago, put$500 in it and now it's worth, it was worth over 200 k and this is not like a high net worth person.

00:35:58.804 --> 00:36:02.204
This is just somebody who's like a friend who peer and that was most of her wealth that was in that.

00:36:02.550 --> 00:36:06.900
And I said, and it was the largest company as far as stock capitalization in the world.

00:36:07.079 --> 00:36:08.880
And I said have you thought about selling?

00:36:09.059 --> 00:36:10.400
And I was like, oh, I think it's gonna go up more.

00:36:10.400 --> 00:36:11.150
And I said there's a lot.

00:36:12.380 --> 00:36:14.269
When you're the largest thing in the world, right?

00:36:14.269 --> 00:36:14.329
Yeah.

00:36:14.329 --> 00:36:19.190
There's, you might go up another 10, 20, 30, 50, or a hundred percent, but you're not gonna get like a 10 XA hundred, like what you've had so far.

00:36:19.460 --> 00:36:22.699
So I think that a lot of times when things are on fire, things are really hot.

00:36:23.000 --> 00:36:26.719
Everybody wants to be on those things, but that's the time you should really think about selling.

00:36:26.719 --> 00:36:33.230
You really should think about selling because again it's we don't always see risk per, and that's how most investors get in trouble.

00:36:33.800 --> 00:36:34.219
That's right.

00:36:34.980 --> 00:36:35.849
And the opposite too.

00:36:35.849 --> 00:36:39.280
When by when, blood is on the streets, as they say.

00:36:39.329 --> 00:36:40.349
Yeah, exactly.

00:36:40.619 --> 00:36:41.099
Exactly.

00:36:41.460 --> 00:36:45.414
Bronson I could talk to you forever, I promise you I'd get you off within an hour.

00:36:45.414 --> 00:36:49.284
So we're gonna transition into our world famous Wayfinder four.

00:36:49.914 --> 00:36:52.945
All right, so give us a hack that you use.

00:36:52.945 --> 00:36:58.554
I know you've already talked about a good one at the beginning here, but just to another life hack that you might use.

00:37:01.045 --> 00:37:01.974
Yeah a life hack.

00:37:01.974 --> 00:37:06.414
So I think for me I make a goal each year to read books, and like I said.

00:37:06.715 --> 00:37:07.945
My goal this year is 90 bucks.

00:37:07.945 --> 00:37:09.324
I try to do it when I go on runs.

00:37:09.324 --> 00:37:10.344
I'll do it when I'm at the gym.

00:37:10.344 --> 00:37:13.974
I'm in the car, I'm cleaning around the house.

00:37:13.974 --> 00:37:17.034
I put an earbud in and then I do, I love audio books.

00:37:17.065 --> 00:37:19.985
There's of course there's Audible, which is great, and there's a membership.

00:37:19.985 --> 00:37:20.795
You can buy books there.

00:37:20.795 --> 00:37:25.684
I also actually really not even just from a cost perspective, but there's a couple apps through my local library.

00:37:25.684 --> 00:37:27.875
One's called Hoopla, the other's called Libby.

00:37:28.054 --> 00:37:30.304
So it depends on where you live, but these are digital apps.

00:37:30.355 --> 00:37:31.614
And so you get free audio books.

00:37:31.614 --> 00:37:32.485
You gonna get all these free audio books.

00:37:32.485 --> 00:37:34.284
So what I'll do sometimes is I'll listen to a book.

00:37:35.125 --> 00:37:37.045
And it, I just don't, I think I'll like it and then I get it.

00:37:37.045 --> 00:37:37.675
I don't really like it.

00:37:37.675 --> 00:37:39.954
So I think the challenge is sometimes you get into a book, you gotta be one to let it go.

00:37:39.954 --> 00:37:43.855
But if I paid for it, if I paid 10 or 20 bucks for it, then I feel like I have to finish it and I get stuck.

00:37:44.094 --> 00:37:49.284
So if I want to continue to learn, read books, I'll just download a whole bunch of books and then I don't always have to pay for it.

00:37:49.284 --> 00:37:51.534
Somehow I will, I be like, I really don wanna read this book or listen to it.

00:37:51.804 --> 00:37:59.030
But I think being able to have the flexibility, then I, sometimes I'll start, I started speeding'em up, so instead of going, just one time where you can go up times 1.5.

00:37:59.030 --> 00:38:00.380
Then I got to like times two.

00:38:00.380 --> 00:38:03.230
So a lot of in between is like times two and times three speed.

00:38:03.619 --> 00:38:05.300
And so we're like, oh my gosh, that just sounds stressful.

00:38:05.300 --> 00:38:08.809
And it can, so the key is you go to where it's stressful, then you bring it down a little bit to where it's not.

00:38:09.079 --> 00:38:10.760
But I think that I actually retain pretty well.

00:38:10.760 --> 00:38:11.809
It works really well for me.

00:38:12.019 --> 00:38:18.750
I'm a pretty auditory person, but I, it's just a great way, again it's giving your mind different things to process and you can make connection.

00:38:19.635 --> 00:38:27.295
And just even from historical biographies or other sorts of it could be self-help or personal development books, investing, all different types of books you're gonna gather a lot from.

00:38:27.295 --> 00:38:36.684
So I think things are gonna look very different in the future with chat GPT and learning and education, but I think if you're able to synthesize information and pull it from different places and be able to make these connections.

00:38:37.420 --> 00:38:40.599
You'll be in a situation, you're like, oh, I know what to do because you've, learned these biographies.

00:38:40.599 --> 00:38:42.905
You learn what Abraham Lincoln did or what some of Warren Buffet did or what.

00:38:42.909 --> 00:38:45.500
You'll have all these different things you can draw from, which I think is really valuable.

00:38:45.500 --> 00:38:48.199
So I think that the audio book apps are great.

00:38:48.199 --> 00:38:49.489
The free audio book apps are great.

00:38:49.489 --> 00:38:52.070
And then speeding up if you can a little bit just to get comfortable with.

00:38:52.070 --> 00:38:52.280
That's good.

00:38:53.099 --> 00:38:54.989
Yeah, I love the using the library.

00:38:54.989 --> 00:38:55.980
I always forget that one.

00:38:55.980 --> 00:38:56.909
I gotta use that more.

00:38:57.090 --> 00:39:00.989
But I will say with Audible, it's pretty easy to return a book if you're into it.

00:39:01.210 --> 00:39:04.000
A chapter in you realize, Hey, I can't listen to the rest of this

00:39:04.000 --> 00:39:04.179
chapter.

00:39:04.269 --> 00:39:04.452
Okay, I did not.

00:39:04.458 --> 00:39:04.599
Oh, yeah.

00:39:04.599 --> 00:39:06.789
You can just click on the app and pretty much, and.

00:39:07.260 --> 00:39:07.800
Through the app.

00:39:07.829 --> 00:39:08.039
Oh.

00:39:08.099 --> 00:39:08.730
And return it.

00:39:08.849 --> 00:39:08.940
Nice.

00:39:08.940 --> 00:39:09.000
Okay.

00:39:09.000 --> 00:39:09.989
So you get your credit back.

00:39:10.679 --> 00:39:10.860
That's great.

00:39:10.860 --> 00:39:11.460
So that's kinda nice.

00:39:11.550 --> 00:39:11.789
Great.

00:39:11.795 --> 00:39:11.844
Yeah.

00:39:11.849 --> 00:39:12.480
Yeah.

00:39:12.480 --> 00:39:20.250
Another hack I've learned with Audible is if you put stuff on your wishlist a couple times a year, they'll have a wishlist sale and you get two for ones or something like that.

00:39:20.550 --> 00:39:20.880
Yeah.

00:39:21.099 --> 00:39:21.610
Which is cool.

00:39:22.179 --> 00:39:22.389
Yeah,

00:39:22.840 --> 00:39:23.230
that's great.

00:39:23.230 --> 00:39:29.239
The favorite, how about just a favorite, it could be an activity, a book a show, whatever.

00:39:30.320 --> 00:39:30.679
Yeah.

00:39:30.710 --> 00:39:31.039
Yeah.

00:39:31.090 --> 00:39:31.809
I have a lot of favorites.

00:39:31.809 --> 00:39:32.139
Let's see.

00:39:32.199 --> 00:39:37.030
I, my favorite book of all time is, I think I mentioned Brandon Brown, this book, the Gifts of Imperfection.

00:39:37.059 --> 00:39:46.260
I'm gonna, through my divorce, I just I love this book and I think what I loved about it was, it's just the idea of there's no prerequisite for you being worthy of love and belonging, right?

00:39:46.260 --> 00:39:49.679
You just because you are, because you're alive, right?

00:39:49.679 --> 00:39:53.199
We're all we're all worthy of love and belonging and just really the idea of owning your story.

00:39:53.545 --> 00:39:59.005
Story, the idea of Hey, this is my story, whatever your story is, just being able to own it and say, this is who I am, this is my life.

00:39:59.005 --> 00:40:03.920
And just being able to it was hard for me to say, Hey, I am at the time, a 37-year-old single dad and a divorce.

00:40:03.920 --> 00:40:04.429
That was hard.

00:40:04.429 --> 00:40:05.300
It was hard for me to say.

00:40:05.300 --> 00:40:08.090
And so once I was able to own that, it really led to a lot of freedom.

00:40:08.090 --> 00:40:08.719
Great book.

00:40:08.940 --> 00:40:12.320
Another great book that I recommend a lot is the Chris Foss book.

00:40:12.320 --> 00:40:13.159
I got to have lunch with him one time.

00:40:13.159 --> 00:40:14.480
It's called, never Split the Difference.

00:40:14.480 --> 00:40:14.570
Oh wow.

00:40:14.570 --> 00:40:16.639
He's a former FBI hostage negotiator.

00:40:17.105 --> 00:40:20.014
And he was the lead international hostage.

00:40:20.375 --> 00:40:21.094
Negotiator.

00:40:21.094 --> 00:40:25.364
So there's one or two Americans that are kidnapped in the world all around the way at different points.

00:40:25.364 --> 00:40:32.385
And so he'd be on the phone in the US talking to people about how to get their loved one back when they were kidnapped in Columbia or kidnapped in Asia or wherever.

00:40:32.505 --> 00:40:34.539
And yeah, there's all these stories, all these great things.

00:40:34.539 --> 00:40:36.039
He just says, everything's in negotiation.

00:40:36.039 --> 00:40:38.159
So how do you work with people in a way that's win-win?

00:40:38.159 --> 00:40:41.300
And he should think that the title comes from, you can't split a hostage, right?

00:40:41.300 --> 00:40:42.349
You can't split the difference on it.

00:40:42.349 --> 00:40:43.429
You gotta get the whole person.

00:40:43.429 --> 00:40:43.519
True.

00:40:43.519 --> 00:40:45.679
So how do you work in such a way that you actually can.

00:40:46.400 --> 00:40:47.920
Have a good, really negotiate well.

00:40:47.920 --> 00:40:53.199
So it's really good practical things around, doing business deals, working with your spouse on things and whatever.

00:40:53.199 --> 00:40:55.960
It's, just really making sure that you're working with people well.

00:40:56.289 --> 00:40:56.559
Yeah.

00:40:57.130 --> 00:40:58.760
Oh, I love that book notice, but.

00:40:59.074 --> 00:41:00.244
Read a handful of times.

00:41:00.244 --> 00:41:02.025
It's a, but I can't I'm jealous.

00:41:02.025 --> 00:41:02.684
You got to meet him.

00:41:02.684 --> 00:41:03.585
He's so good.

00:41:03.855 --> 00:41:13.175
And as a real, my day job is a real estate agent, so I he actually co-wrote a book with somebody else called a full fee agent, which is all about negotiations in our world.

00:41:13.204 --> 00:41:13.355
Okay.

00:41:13.394 --> 00:41:15.155
And so yeah it's great.

00:41:16.144 --> 00:41:19.144
So how about a piece of advice for your younger self?

00:41:20.144 --> 00:41:20.414
Yeah.

00:41:20.414 --> 00:41:28.994
I get this question a lot or from time to time and yeah, I think what I would do is I mean I honestly, when I was younger I was very involved in ministry at a church.

00:41:28.994 --> 00:41:30.105
I was a high school youth pastor.

00:41:30.105 --> 00:41:36.684
I was helping kids, with things in their lives and how do we, make good decisions and lead people to God and.

00:41:37.885 --> 00:41:38.454
Spirituality.

00:41:38.454 --> 00:41:38.994
I think it was great.

00:41:38.994 --> 00:41:40.105
Like I really got a lot out of it.

00:41:40.105 --> 00:41:42.414
It was a lot of character formation for me, so there's a lot of good stuff there.

00:41:42.625 --> 00:41:50.054
I think it would've been helpful to go to real estate meetings, to spend more time reading some books around investing, things like that.

00:41:50.054 --> 00:41:52.485
It just would've been helpful from a framework to understand that.

00:41:52.764 --> 00:41:56.215
I just, I wasn't as interested in the time, but I think that if I'd found a mentor.

00:41:56.724 --> 00:41:59.284
On people in the space that I could have learned from.

00:41:59.284 --> 00:42:00.394
I think it would've been really helpful.

00:42:00.394 --> 00:42:06.985
So I think that is something I wish I, again, I don't know that I was really interested at the time, but I just, I think that would've been really helpful for me.

00:42:08.605 --> 00:42:08.905
Cool.

00:42:09.775 --> 00:42:18.875
How about a, you can choose one of these to talk about either a big opportunity or a limiting belief.

00:42:19.875 --> 00:42:21.434
Yeah, I would say limiting belief.

00:42:21.514 --> 00:42:28.144
I think for a lot of years I just, I really didn't feel worthy of having a lot of money or I didn't feel worthy of.

00:42:28.485 --> 00:42:40.764
I dunno, I'm trying to think of what exactly, I dunno if I really put it into words, but I think being treated well in relationships or really being, having somebody be there to support me in a way that I support others I think that was very much a limiting belief.

00:42:41.125 --> 00:42:44.784
And I think that as I've gotten older, I just have to continue to, we all have limiting beliefs.

00:42:44.815 --> 00:42:46.764
No matter how much work you do, there's still things that come up.

00:42:46.764 --> 00:42:52.315
And so I think that really being able to address them, to bring those to light and what am I actually believing here?

00:42:52.315 --> 00:42:53.934
And so sometimes what I'll do is.

00:42:54.264 --> 00:43:01.375
I'll say like even if I have an idea about someone, I'll be talking to somebody and they'll say, oh, this person says, or they think this, or they whatever, and I say did they actually.

00:43:02.230 --> 00:43:03.099
Actually say that.

00:43:03.369 --> 00:43:03.760
I'm like no.

00:43:03.760 --> 00:43:04.989
And I say how do you know that's what they think?

00:43:04.989 --> 00:43:06.130
Or how do you know that?

00:43:06.130 --> 00:43:08.170
So a lot of times, like it's good that we doubt our doubts, right?

00:43:08.170 --> 00:43:11.250
It's good that we bring light to things that we don't know to be true.

00:43:11.309 --> 00:43:14.179
And so this happens a lot in conversations have to be like what do we actually know here?

00:43:14.179 --> 00:43:14.300
Okay.

00:43:14.300 --> 00:43:18.619
You think that and you feel that, but you don't know that person really feels that, but you don't know that's true by your, you don't know.

00:43:18.800 --> 00:43:23.480
So I think a lot of times just really figure out what you really know and then realize just what's speculation.

00:43:23.480 --> 00:43:25.789
And then yeah, I mean there's all kinds of applications.

00:43:26.909 --> 00:43:27.840
It could be a business deal.

00:43:27.840 --> 00:43:32.489
Why they're not calling back, or it could be a relationship thing, and why is she not in touch with me or what, those kinda things.

00:43:32.489 --> 00:43:33.570
It's there could be a lot of reasons for that.

00:43:33.570 --> 00:43:35.670
And just talking yourself through that I think is really important.

00:43:36.239 --> 00:43:37.829
Yeah, that's a good one.

00:43:38.219 --> 00:43:38.340
Yeah.

00:43:38.340 --> 00:43:45.769
I think we all have that where we think somebody else thinks something of us and it keeps us from connecting with that person.

00:43:45.840 --> 00:43:45.849
Yeah.

00:43:45.855 --> 00:43:49.335
And then we actually do, and turns out it's not that at all.

00:43:50.005 --> 00:43:50.664
All yeah, exactly.

00:43:50.664 --> 00:43:51.204
Bronson,

00:43:51.445 --> 00:43:51.864
exactly.

00:43:52.344 --> 00:43:56.405
If you if our listeners wanna know a little bit more about you where could they find you?

00:43:57.405 --> 00:43:57.644
Yeah.

00:43:57.644 --> 00:43:58.094
Thanks man.

00:43:58.094 --> 00:43:59.505
I have a free gift for your audience.

00:43:59.534 --> 00:44:09.085
There's we're talking about inflation quite a bit in our business because, things are they say inflation's 3%, but yet, everything costs 5100% more than it did five years ago.

00:44:09.085 --> 00:44:11.125
So inflation is not actually, I.

00:44:11.125 --> 00:44:17.574
3% or if it, spiked, went up and down, it's gotta be a much higher level, that's gonna continue'cause of the government spending and irresponsibility.

00:44:17.574 --> 00:44:24.985
And the question is, instead of just being pained by it at the pump or at the grocery store, or just in life by cost going up, how do we actually use that to our advantage?

00:44:25.539 --> 00:44:27.219
They're incredible ways, as through real estate.

00:44:27.429 --> 00:44:30.309
They're investing in different types of investments, precious metals, even borrowing.

00:44:30.559 --> 00:44:33.800
And so I wrote this guide called How to Use Inflation to Your Advantage.

00:44:34.070 --> 00:44:37.369
And so this is like a 30 page guide that just has a bunch of stuff people probably haven't heard of.

00:44:37.610 --> 00:44:41.909
And if you text the word inflation to the number three, three, seven, seven, seven.

00:44:41.909 --> 00:44:44.880
So just on your phone you text the word inflation to three three.

00:44:45.284 --> 00:44:48.914
3 7, 7, 7, it'll ask you for your email and it'll send you that for free.

00:44:49.155 --> 00:44:53.364
And then also kinda let you know about what we're doing, some of our investment deals and stuff that we have coming up.

00:44:53.364 --> 00:44:54.235
But yeah, this has been a lot of fun.

00:44:54.235 --> 00:44:55.614
Louise, really appreciate you having me today.

00:44:55.614 --> 00:44:56.335
This has been great.

00:44:56.335 --> 00:44:56.394
I.

00:44:56.755 --> 00:44:57.355
Likewise.

00:44:57.355 --> 00:44:57.594
Yeah.

00:44:57.594 --> 00:44:59.184
This is, we're gonna have to have you back on.

00:44:59.184 --> 00:45:04.639
I think we, it sounds like we're kindred spirit, so I would like to have you back on maybe see how that lunch with Yeah.

00:45:04.940 --> 00:45:08.050
Chris Vos went as well that was great.

00:45:08.050 --> 00:45:08.769
Thank you so much.

00:45:08.769 --> 00:45:08.974
You yeah,

00:45:08.974 --> 00:45:09.375
for sure, man.

00:45:09.375 --> 00:45:09.614
Love to.

00:45:10.349 --> 00:45:10.650
Yeah.

00:45:10.650 --> 00:45:12.360
You are a really deep person, man.

00:45:12.360 --> 00:45:16.019
I really appreciate all your insights and your authenticity and your vulnerability.

00:45:16.019 --> 00:45:18.449
It's not often people do share all of that.

00:45:18.449 --> 00:45:19.469
They just come in here and.

00:45:20.025 --> 00:45:23.795
Tell us all the great things and rah, about their lives and what they're doing.

00:45:23.795 --> 00:45:29.195
But I appreciate you being real with us and our listeners and hope they check you out and your investment as well.

00:45:29.195 --> 00:45:29.434
Thanks, man.

00:45:29.434 --> 00:45:29.465
I

00:45:29.465 --> 00:45:30.034
really appreciate it.

00:45:30.034 --> 00:45:36.335
I love yeah, love what you're putting on here and I think there's a delay on the thing here, but yeah, life is always happening for us and not to us, even though it feels the other way.

00:45:36.335 --> 00:45:39.394
But I think that, it's everything is helping us grow to become the people we're meant to be.

00:45:39.394 --> 00:45:42.844
So I appreciate how you're doing that as well, Luis and or Louis and it's really fun to be here.

00:45:42.844 --> 00:45:43.565
So thanks for having me.

00:45:43.909 --> 00:45:44.329
Awesome.

00:45:44.570 --> 00:45:46.579
Just one more time,'cause I'm gonna do this right now.

00:45:46.969 --> 00:45:48.289
It's three seven.

00:45:48.289 --> 00:45:50.269
Seven seven, right?

00:45:50.940 --> 00:45:52.590
It's 3 3

00:45:52.590 --> 00:45:53.429
3 3.

00:45:53.434 --> 00:45:53.594
Seven.

00:45:53.594 --> 00:45:53.876
Seven, seven.

00:45:53.876 --> 00:45:53.876
Yeah.

00:45:54.210 --> 00:45:54.599
Three three.

00:45:54.599 --> 00:45:54.929
Seven.

00:45:54.929 --> 00:45:55.530
Seven, seven.

00:45:56.010 --> 00:45:56.309
Okay.

00:45:56.309 --> 00:45:57.449
And it text word inflation.

00:45:57.599 --> 00:45:57.690
Yeah.

00:45:57.690 --> 00:45:57.809
All.

00:45:58.079 --> 00:45:58.710
And we're gonna text you.

00:45:58.710 --> 00:46:00.360
Inflation coming up, coming right over.

00:46:00.360 --> 00:46:01.320
Thanks a lot, proton.

00:46:01.889 --> 00:46:02.099
All right,

00:46:03.239 --> 00:46:03.755
thanks man.

00:46:09.025 --> 00:46:10.795
We hope you've enjoyed the Wayfinder Show.

00:46:10.885 --> 00:46:15.115
If you've got value from this episode, please take a few seconds to leave us a five star rating and review.

00:46:15.416 --> 00:46:19.675
This will allow us to help more people find their way to live more authentic and exciting lives.

00:46:20.365 --> 00:46:21.596
We'll catch you on the next episode.