WEBVTT
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I can't fix the macro dumpster fire.
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That's the world.
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Like the world's a shit storm right now.
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Let's just call it what it is.
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And if I let myself listen and think about that, rather than think about what can I do in the micro space, that's my world.
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If each of us takes care of our own micro space, ultimately that macro by default will have to change.
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That's only held up by the insecurity, instability, and fear of all the people underneath it.
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Welcome to the Wayfinder Show with Louis Hernandez, where guests discuss the why and how of making changes that led them down a more authentic path or allow them to level up in some areas of their life.
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Our goal is to dig deep and provide not only knowledge, but actionable advice to help you get from where you are to where you want to be.
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Come join us and find a way to your dream life.
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Welcome back to the Wayfinder Show.
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I'm your host, Louis Hernandez, and today I am here to welcome Ms.
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Kathy Brooks, a leadership and communications coach with a unique approach to transforming communications with a, after 22 years in Silicon Valley, Kathy founded the Hydrant Club where she discovered powerful lessons in human communication.
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Connection through dog behavior.
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Now through Unleash Leadership, LLC, Kathy helps individuals and teams achieve success by mastering communication, using creative insights from dogs, classical music, and ice hockey.
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So I'm excited to dive into her journey and unique expertise.
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Kathy, welcome to the Way Wayfinder Show.
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Thank you for having me, Lily.
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Appreciate it.
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Yeah, that is.
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So there's one extra, there's an extra, there's one extra item.
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And now most recently working as a design consultant for renewal by Anderson.
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So that's the latest item added to that.
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Really weirdly, like you look at that list of things and you think, wait, she did what?
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And then she went where to do what?
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And then how does that work together?
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So I love all of those things and thanks for having me.
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Yeah.
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And I love that the diverse background all the experiences.
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'cause I think we're like that we, don't have a clear trajectory.
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And I think more and more that's gonna be the way it is in life, right?
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You don't just go to school to be one thing for the rest of your life anymore.
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But you've already experienced that and somehow you find a way to tie it all together.
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So why don't we start there and just go back in time and, share the journey a little bit.
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And then work on connecting them the changes in life.
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I was born a small child.
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No bad joke.
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Old joke.
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Old, Steve Martin joke.
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Yeah.
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I was when you look at the trajectory of my my background, so I started out, ripping wire copy in a radio station when I was 14 years old.
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For folks who are listening to the podcast, they might think, what is wire copy?
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It's back in the old days in radio, when you could smoke in newsrooms and they used manual typewriters.
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Nothing was computerized.
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They had these enormous machines that spat out yards and yards of.
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Triplicate copy from the different wire services from all over the world with the news.
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And my job was to go into this very loud room and rip out that copy and distribute it around to the different writers and editors in the newsroom who then would write copy and then bring it into the, big voice people on the radio who were telling you what was happening with the world.
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I thought my life was gonna be in radio.
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I went to journalism school at Northwestern, and then I, was committed to becoming a really good writer, a really good journalist with a capital J.
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So that's why I went to a print journalism school.
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School decided I was gonna work in newspaper right outta college.
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So that landed me in California and it became really clear really quickly that the ideas that are.
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I had about what it meant to be a journalist, like what it meant to me to be a journalist, weren't what things were starting already in those days, in the early nineties, what they were starting to turn into.
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Today you'd be hard pressed to watch any newscast on any television station where much of the content isn't pay for play.
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When you look at most print newspapers in towns where they even exist anymore.
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You'd be hard pressed to find content that isn't pure journalism with beat reporters on the street, gathering information and then delivering it as best as is humanly possible through a neutral lens.
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What I was taught was that journalists have one job right?
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To, to journal to track and note information, and to present as much of that information.
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Information as possible to the audience so that the audience has the ability to make their own choice about what they believe.
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My job as a journalist isn't to tell someone what to believe.
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My opinion doesn't effing matter.
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I'll meter my language for the respective of audiences, but I normally am a little on the salty side being that's okay.
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There may be an occasional F-bomb or some other words through, if that's, you can bleep bring it on.
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Kathy, bring it on.
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You can, bleep me.
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Okay.
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I'll just say it.
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My opinion as a journalist doesn't fucking matter, right?
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When I see someone on TV or I read an article in a newspaper and they're telling me what they think about a thing, I don't really care if you wanna do that.
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Be a columnist, do an opinion piece.
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But your job as a journalist is to gather as much information as possible and to present it as neutrally as a human possible.
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I say that because every human being has a bias.
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We have inherent bias that we have based on where we're from and how we were raised, and things we were exposed to, and trauma we've experienced, and how we're taught and where we're taught, and all of the beautiful things that make us up into the individuals we are, create the lens through which we see the world.
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This is just the human condition.
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You can take five people and put them in front of an event, and all five of those people will have a different story about what that event was.
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It's like the five blind men in the elephant.
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Each man is standing by a part of the elephant.
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The only part to which he has exposure is the part that's right in front of him.
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And so to each of those individuals, their view of the elephant is true, but it is the aggregate of the views that makes the actual truth.
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The truth of the collective that is an elephant.
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And so I went into journalism.
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I think when I look back, I went in fundamentally because helping people learn things, giving people new perspectives, gave me joy.
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It felt important.
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It felt like something that really mattered.
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And so over time, as I saw that was I went from the newspaper I went into, tra I did traffic reports on the radio, traffic and weather together every 10 minutes one of those irritating people.
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Yeah.
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Who's telling you about traffic that you're not sitting in?
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Meanwhile, you're sitting in traffic yelling at the radio, why aren't you talking about this?
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Of course now we have ways and we have GPS maps we don't need those anymore.
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But I did that for a bit.
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And from there, when I left that job, I ended up in Silicon Valley, backwards.
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I was looking for work.
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I didn't know what I was gonna do.
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I had a degree, in journalism.
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So solid writing.
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I understood how media worked and it was suggested to me by a guy who I worked out with at the gym.
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We'd see each other every day because I wasn't working, so I was at the gym every day for hours.
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And this guy, his name was God, what was Frank's last name?
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Frank.
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First name?
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Frank.
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Frank, who worked at Hill and Nolton.
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He was a Boston guy.
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Big brawny Irish guy who worked for Hill and Nolton and, he said, why do you know?
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Have you ever thought of public relations?
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You'd be, you have all of the skillset.
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You'd just be looking at the story from the other side.
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You'd be the one bringing the story to the media to present them with content that they could then write about.
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And I ended up landing at a PR firm that happened to be specializing in technology.
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Now, this was late 90, early 91, so this is pre Netscape browser.
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This is pre Microsoft Web.
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Windows computers, if you had one, it was operating on dos.
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There were 10 lines of code to type through to get to the email address that you could email four people.
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'cause that's about how many people had email printers didn't live on your desk.
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Printers lived in a room in the office and they took the whole room.
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Yeah.
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And you usually needed someone who would print things for you.
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And it sounds like this was centuries ago and this was.
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This was not that long ago in the grand it's longer ago now than it used to be, but it's it's the early nineties.
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And so there I was in this space with these people.
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I did not understand the technology.
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I think I had an Apple two C that I got for college that was essentially just a fancy typewriter, that I didn't have to use white out on when I made a mistake.
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That's, it was essentially a word processor.
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I was watching these fascinating human beings making changes in our world that they were making because they wanted to make the world a better place.
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Like in those early days.
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'cause there wasn't millions of, billions of dollars in it.
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Yet there wasn't the insane valuations.
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There weren't uni, we didn't have the internet thing, hadn't commercial internet didn't exist yet, and.
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People were fascinating.
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So I stayed and I found I had a knack for the PR thing.
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And so I worked at different agencies.
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And truth is Louis.
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I never really loved the technology.
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I was fascinated by the people.
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And by the late nineties, early two thousands, I was becoming increasingly disturbed by what I was starting to see.
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Technology to separate rather than connect.
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People who were so focused on their technology, they weren't paying attention to the people around them.
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And I just got this cold feeling in the pit of my stomach.
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Like we, I think this train has already left the station and I think we're pretty categorically fucked.
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I hate saying I told you but I, was right and I wasn't in any sort of position of.
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Look, I was a kid in my twenties.
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Had I raised the alarm and rang a bell, I'm pretty sure nobody would've given a shit what I had to say anyway.
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But I look back and I think about each of the inflection points.
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By the way, I didn't actually leave Silicon Valley till 2012, so that I stayed for a while and it just got worse and worse.
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And when I looked at things like Facebook.
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A platform, a behemoth platform created by an individual whose social skills on a good day are questionable.
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Let me say that again.
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A platform that is purportedly to connect community created by an individual with the social skills and emotional intelligence of a turnip, and that's insulting turnip.
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Oops.
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And so it's a problem, and so for me, technology I've got friends from childhood that I'm connected to on Facebook, and that's delightful and amazing.
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And when the fires were happening in la, I was able to find all of my friends in LA and see that they were all right.
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There's value.
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I'm not a no technology person.
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Don't get me twisted here.
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Technology to enable, empower, and connect is great.
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Technology in the hands of oligarchs and greed and ego is quite possibly one of the single most devastating things to happen to our society in centuries.
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And the good news is that it's the train may have left the station, but it is not an unstoppable train.
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And I believe that in the end, the human spirit will triumph because we're pretty fucking awesome as a species overall, generally speaking.
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And that ultimately the thing that makes us most human is our, is the things that makes us, that make us different.
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The things that.
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Make us different or what make us interesting and instead of being afraid of what's different, which is where things seem to have evolved, that if you are different than I am, like I don't know how you vote.
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I don't know a lot of things about you and I don't fucking care.
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You appear to me from this short time we spent together to be a kind, interesting human being who has lots of thoughts about a lot of things and we don't know each other and so that makes me curious.
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What's your favorite color?
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Do you like sports?
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What's your favorite sport?
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Do you like dogs or are you a cat person?
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Do you like to hike?
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What do you do in your spare time?
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Do you have a favorite food?
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Do you have any allergies?
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What are you afraid of?
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What gets you excited?
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Like these are the things that make us human.
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And so I left Silicon Valley in 2012 because Tony Shea, who was the CEO of Zappos at the time, oh yeah, he is now unfortunately, rest in peace.
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Left this or yeah.
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Whole different story about addiction and technology's influence on that.
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That's probably a whole different episode on a whole different podcast, but it's worth noting that, what killed Tony was the thi the, world that he lived in, right?
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And so he and I knew each other from Silicon Valley.
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He invited me to Las Vegas.
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Because they were just starting to redevelopment of downtown.
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So he invited me to come with my dog, my big dog, Truman.
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So I went to Vegas in the summer of 2012 with my 75 pound enormous dog.
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And over the course of 10 days there had conversations with the people doing the redevelopment about what it might look like to re imagine a dog training slash social club facility at the heart of this downtown development to be a place for community and connection, which was really.
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The driving force behind the downtown project at the time.
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So they said, if you fund it, will you, if we fund it, will you move here?
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So I said yes.
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And six months later I was on the ground.
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Like I literally went to Vegas in the summer of 2012.
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And in six, literally six months later, I had gone back to San Francisco.
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I had sublet my apartment.
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I had thrown my stuff in a U-Haul.
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As a good lesbian does and drove across to Las Vegas, and I went to open the Hydrant Club, which was a new take on how do you reimagine the relationship between dogs and their humans and teach them in an urban environment.
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And what I found really quickly was that through the dogs, I had the ability to help people see the way they interacted with the world differently because a dog is either, either a mirror of or a reaction to our behavior.
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What is happening on one end of the leash is because of what's happening on the other end of the leash.
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Full stop.
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Barring tiny little asterisk physiological ailments.
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The dog is sick, the dog has allergies.
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The dog has some sort of biochemical imbalance.
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The dog came outta the chute sideways, but the number of dogs that have issues like that are proportionally speaking to the number of dogs on the planet, like statistically and insignificant.
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The vast majority of dog behavior, and I'm talking like 98% or more of dog behavior, is a direct reflection or mirror of the environment that the dog is in.
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Partially how you mean, yes, there's breed behaviors, but even that in the environment that it's in.
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How is its family structure?
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How is its relationship with its humans?
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Where does it fit in the family hierarchy?
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Because a dog only understands the world in a hierarchical.
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Nuclear family in a world dog world called a pack.
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A hierarch and hierarchical small group.
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It is a familial group with leadership at the top.
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Clearly identified and designated rules and responsibilities, rules, consequences for breaking the rules and in order.
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And if the rules are broken or you color outside the lines, the entirety of the family might perish.
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In a dog's world.
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And so when we miscommunicate with our dogs or when we are overly dependent on our dogs for our wellbeing, like the whole idea of an emotional support animal is such a load of horse shit to me as it relates to dogs because my emotional state is not my dog's responsibility.
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I'm not talking about.
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Legitimate service dogs that serve people with PTSD and autism and behavioral spectrum issues where the dogs are specifically trained to intervene on their human's behalf and take care of them.
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Different thing.
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That's an actual legitimate capital S service dog, that is trained to execute a specific task that is of life necessary support for its handler.
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That's what the American with disabilities are.
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Says for a service dog, an emotional support animal means I am not able to regulate my feelings and I'm gonna rely on my dog like a binky.
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I don't feel great, so my dog's gonna make me feel better, and I have a real issue with that'cause it doesn't do the dog a service.
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It literally upends the dog's entire understanding of how it's supposed to be in the world.
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In its world, again, barring the very specially trained dogs that have jobs to do in a regular dog's world who the one taking care of them is their hack leader, their family leader, and the leader's job is to make sure the needs are met to make sure that the entirety of the whole is orchestrated.
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Which doesn't mean like when I'm upset and my dogs come over to comfort me, that's awesome, but then I don't keep relying on them to feel better.
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It's a temporary wow, okay, thanks guys.
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You just got me grounded again.
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Now I'm back on point and taking care of your needs.
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So it's a nuance, right?
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Because of course, as a family member, if I see my mother upset, I'm going to go hug my mother.
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As a child, if my mom was angry or upset, I didn't like that.
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I wanted my mom to be okay, but it wasn't my responsibility to make her okay.
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I would hug her.
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She would notice that I was upset.
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She'd say, you know what?
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It's okay, Kathy.
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I'm okay.
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And she'd put her hands back on the figurative steering wheel, and my life was okay.
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Again.
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I have a lot of friends who ended up parenting parents as young kids.
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I was tough on them.
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Later in life.
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So through dogs I found that I could help transform people, and so I started doing that.
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I went through transformational leadership training and coaching, and got myself certified and all of the things, and then the pandemic hit, and then all fast forward through the next bits of the story.
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So a pandemic hit after the pandemic.
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Tony dies during the pandemic.
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After the pandemic, the neighborhood that the business was in never really fully returned to what it was before the pandemic.
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It was no longer fun to do.